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Detroit is a large city that lost hundreds of thousands of residents over decades. Its downtown, where Bedrock's development is focused, became increasingly vacant.

Billionaire Dan Gilbert has already bet $5.6 billion on Detroit’s future, but money can’t solve his biggest challenge

Dan Gilbert, the billionaire founder of Quicken Loans and owner of the Cleveland Cavaliers, has invested $5.6 billion across 100 Detroit properties in the past eight years. To achieve his mission of revitalizing the city, he needs Detroiters on his side.

Billionaire Dan Gilbert has already bet $5.6 billion on Detroit’s future, but money can’t solve his biggest challenge

Dan Gilbert, the billionaire founder of Quicken Loans and owner of the Cleveland Cavaliers, has invested $5.6 billion across 100 Detroit properties in the past eight years. To achieve his mission of revitalizing the city, he needs Detroiters on his side.