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Monster warns US launch of Coke Energy will squeeze its shelf space and distract its bottlers

"The coolers aren't rubber. They can't expand," Monster Beverage CEO Rodney Sacks told analysts this week.

Molson Coors tumbles after cutting jobs and missing quarterly forecasts

The company's new restructuring plan will relocate its headquarters to Chicago, consolidate its leadership teams, and slash 400 to 500 jobs.
The new Truly hits shelves in early November.

We tested the overhauled drinks Truly rolled out to challenge White Claw’s hard-seltzer dominance and found they were a huge improvement

We sampled Truly's reformulated recipe in advance of its November relaunch, and the updated beverage is significantly improved.
Truly is revamping all of its flavors.

Truly is trying to chip away at White Claw’s dominance by overhauling all 13 of its hard-seltzer flavors

Truly is unveiling a reformulated recipe for all 13 of its existing hard seltzer flavors, while also debuting new watermelon and kiwi flavors.
Coca-Cola is rolling out its first Coke-branded energy drink in the US.

For the first time ever, Coca-Cola will launch a Coke drink that isn’t a soda across America

Coca-Cola is rolling out Coca-Cola Energy, the first energy drink under the Coca-Cola brand, in the US in January 2020.
White Claw's parent company is reportedly investing $250 million to ramp up production.

White Claw’s parent company is reportedly investing $250 million to ramp up production of the ‘iconic brand’ amid national shortage

Mark Anthony Brands, parent company of White Claw, pledged $250 million this week to ramp up production of the popular hard seltzer amid shortages.
White Claw is selling out in some parts of the country. But how does one of its biggest competitors stack up?

We compared leading hard seltzer brands White Claw and Truly — and the winner was clear

Business Insider tested White Claw and competitor Truly to compare the two leading brands. In the end we couldn't deny that Claw is the law.
A rendering of the new Starbucks Reserve Roastery in Chicago.

The world’s largest Starbucks is opening in Chicago this fall with 4 floors that include a cocktail bar and full kitchen serving pizza

The Reserve Roastery will be located on Chicago's Magnificent Mile and sell exclusive beverages inspired by the city's culture and traditions.
White Claw said it's working to keep up with demand.

White Claw says it’s ‘working around the clock’ to increase production of the wildly popular hard seltzer amid complaints of shortag...

White Claw is flying off shelves so quickly that its manufacturer is struggling to keep it in stock.
The famous alcohol brand is introducing Jägermeister Cold Brew Coffee to give Jäger lovers a boost of energy with every sip.

Jägermeister is releasing a spiked cold brew coffee made with 33% alcohol

The cold brew-digestif hybrid combines Jägermeister's 56 herbs, blossoms, roots, and fruits with the flavors of intense rich Arabica coffee and cacao.