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Juventus wants to sell €150 million of bonds ($169 million; £132 million) to capitalize on the Portuguese star's commercial potential.
Saudi Arabia lured in a whopping $27 billion in orders for the kingdom’s first bond sale since the Khashoggi murder
Saudi Arabia has tapped international debt markets for the first time since the murder. Demand shows investors haven't been swayed by the PR disaster.
The offering, which will be the third-biggest on record, is being done now because CVS wants to avoid the higher interest rates expected later in 2018.
Cofounder and CEO Boris Batin told Business Insider at the LendIt Europe conference that ID Finance hopes to raise the money through a series of bond issuances.