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McDonald’s rejected designs from the ’70s could have completely changed the way the fast-food chain looks today
Employees at Rochester Institute of Technology's Vignelli Center for Design Studies found prototypes from a 1973 pitch to overhaul McDonald's image.
Kate Spade's real name was never legally changed to Kate Spade after she married Andy Spade. In fact, her legal name was Katherine Noel Frances Valentine Brosnahan.
Chipotle's new CEO pushes to improve branding, digital experience and customer access. Expect shorter average wait times under his leadership.
People admire brands like Tropicana and Campbells. They detest brands like BP and Marlboro.
AOL chief marketing officer Allie Kline talks about the company's need for a rebrand
The Index measures nations in five dimensions: tourism, talent, exports, investment, and national prominence.
McDonald's franchisees say the fast-food chain's turnaround plan is failing.