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Bud Light lost 0.9 percentage points of the total market share in the US in the most recent quarter, while Budweiser lost 0.35 percentage points.
While iconic brands such as Bud Light and Coors remain extremely popular in the United States, declining sales of the mega-brands are forcing beer giants to switch up their strategies. Here are the 10 biggest beer brands by volume in America.
Beer sales are slipping, with iconic brands including Coors Light, Budweiser, and Heineken being hit especially hard. Millennials and Gen Z are more likely than elder generations to prefer wine and spirits over beer, creating a growing crisis in the industry.
Millennials’ drinking habits are causing a crisis for America’s most iconic beer brands — and now they’re banking on nonalcoho...
Anheuser-Busch InBev, the brewing company that makes Budweiser and Bud Light, announced that its revenue in the United States dropped by 3.1% in the second quarter as its two main brands lost market share. It also said a new executive role would focus on nonalcoholic beverages.
Budweiser created a beer based on a 261-year-old recipe in George Washington’s journal — here’s the verdict
Budweiser has created a beer based on a recipe in George Washington's journal from the 1750s. We tested the beer and were impressed to discover a rich and well-balanced beverage.
One of Trump’s top trade advisers held up a can of Campbell’s soup to argue that Trump’s massive tariffs are ‘no big deal̵...
Wilbur Ross used cans of beer, soup, and soda to illustrate his argument that President Donald Trump's tariffs on steel and aluminum would not hurt consumers.
Verizon came back to the Super Bowl for the first time since 2011 with this incredibly emotional commercial
The 60-second commercial titled "Answering the Call" captures emotional phone calls between first responders and the real people whose lives they helped save.
Miller Lite snatched Budweiser's spot in the top three beer brands by US sales in 2017.
We asked the Chief Marketing Officer of Bud Light's parent company about how the viral "Dilly Dilly" campaign came to be.
Americans are drinking less than a third of the Budweiser they consumed during the brand's peak in the US.