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Amazon is celebrating its 25th birthday. Here’s how the e-commerce giant got its name.

Amazon CEO Jeff Bezos named the company after the largest river on earth because he intended to create the world's largest bookstore.

5 things all great company names have in common

Giving the right name to your startup or company is more important than you'd think. There is no magic formula for creating a good company name, but there are five distinct characteristics that all great names have in common.

One year later, nobody knows what Alphabet is — and that’s a godsend for Google’s public-image problems

Last August, Google announced it would change its name to Alphabet, which would effectively be a holding company for Google and its various businesses.