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Cos and & Other Stories are much more timeless than H&M.

H&M is struggling to keep up with its sister stores Cos and & Other Stories. We shopped at all three and saw why.

H&M groups namesake brand is struggling to keep up with its smaller sister stores. We shopped at H&M, Cos, and & Other Stories and saw why.
Cos and & Other Stories are much more timeless than H&M.

H&M is struggling to keep up with its sister stores Cos and & Other Stories. We shopped at all three and saw why.

H&M groups namesake brand is struggling to keep up with its smaller sister stores. We shopped at H&M, Cos, and & Other Stories and saw why.
Cos and & Other Stories are much more timeless than H&M.

H&M is struggling to keep up with its sister stores Cos and & Other Stories. We shopped at all three and saw why.

H&M groups namesake brand is struggling to keep up with its smaller sister stores. We shopped at H&M, Cos, and & Other Stories and saw why.
Nyden has a new minimalist clothing collection.

Fashion is undergoing a massive change — and H&M’s struggles are proof

H&M is increasingly finding itself outshined by its more nimble sister brands. On Tuesday, it launched a new brand called Nyden.

We went to H&M’s sister store and saw why it’s become a secret weapon for the struggling company

Cos, an H&M sister store, focuses on minimalist basics. We went to the store to see what it was like to shop there.