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Direct-to-consumer brand Everlane is quickly becoming one of millennials' favored brands.

12 hot new brands that millennials can’t get enough of

Millennials may have lots of good qualities, but brand loyalty isn't one of them. Their shopping habits have created an opportunity for up-and-coming brands like Everlane, Glossier, and Fashion Nova.
Rihanna is reportedly launching a lingerie line

Rihanna reportedly has a new lingerie line — and it’s going to be sold by the controversial athleisure maker backed by Kate Hudson

Rihanna is planning to launch a lingerie line with TechStyle, Fabletics' parent company, WWD reports.

This retail company just changed its name

JustFab Inc. is now TechStyle Fashion Group.

Cher called Kate Hudson’s athletic brand after she identified its biggest problem on Twitter

Cher called TechStyle (formerly JustFab) after her Fabletics tweet.

Kate Hudson’s wildly popular athleisure company is trying to shake its scam reputation

Critics have called Fabletics a scam. Now it's working to change that.

Customer disdain for this ‘innovative and disruptive’ business model is only growing

Subscription models are extremely popular, but many customers get furious over billing policies.

Kate Hudson’s controversial company just took a major step to compete with Lululemon

Fabletics plans on opening brick and mortar stores over the next three to five years.

This unique business model is taking over retail — and customers are saying they hate it

Subscription models are extremely popular, but many customers get furious over billing policies.

This athletic-apparel company thinks it will get the subscription model right

Meet Fitbox. It looks like Fabletics, but it swears it's not — and it also swears it will get membership-based retail right.