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Old Navy is Gap's biggest strength.

We visited Old Navy and saw why it’s Gap’s biggest asset

Old Navy is Gap Inc.'s most successful store. We went to the store and saw why, from the huge variety that it offers to the low price, high quality clothing.
Gap sold a lot of similar styles to Old Navy for a much higher price.

Gap is struggling to keep up with its sister brands — we visited the store and saw why

Gap is struggling to keep up with it's sister brands Old Navy, Banana Republic, and Athleta. Even though Gap Inc. is doing well, the Gap brand sales are down. We visited a Gap store to see why.
People pass by the GAP clothing retail store in Manhattan.

Analyst begs Gap’s board to ‘Change Name of Company to Old Navy’

Jefferies analysts are begging Gap to change its name to Old Navy as its lower-priced apparel brand has way better performance than the namesake brand in the second quarter.
Old Navy's displays were pretty messy, and there were sale signs everywhere.

We shopped at Old Navy and H&M to see which was a better store for cheap basics, and there was a clear winner

Old Navy and H&M are go-to stores for inexpensive basics and accessories. We shopped at both fast-fashion stores and found one of them to be better than the other.
Almost everything at Banana Republic was on sale.

We visited Banana Republic and J.Crew to see which was a better store, and the winner was clear

Banana Republic and J.Crew compete to reach the same customers, but they both have struggled in recent years. The stores have been criticized for their styles, prices, and quality. We compared the shopping experience at both — here's the verdict.
Lululemon's Align Pant retails for $98.

Lululemon keeps its prices high, and it’s a brilliant business move

Lululemon keeps discounting to a minimum, and analysts say this has helped it find success. "Customers know they must pay the full price if they want the product," writes Neil Saunders of GlobalData Retail.

Gap plunges on earnings

Gap reported a disappointing first-quarter which missed EBITDA and earnings estimates due to the Gap brand weighing on company margins. However, its Old Navy and Athleta brands continue to show strength and Jefferies recommended the company reduce exposure to the Gap brand at a faster pace.
Gap is known for its frequent sales.

Gap is doubling down on one of retail’s deadliest mistakes

Gap Inc. reported disappointing 2018 first-quarter earnings for its namesake brand on Thursday. Same-store sales were down 4%, and heavy discounting weighed on profit margins.
Gap frequently runs huge sales.

Gap’s constant discounts come with a hidden downside that’s infuriating loyal customers

Some Gap customers are complaining that the store's discounting policies are too complicated. Gap Cash rewards shoppers with coupons when they make purchases, but it cannot be combined with some of the store's other promotions.
Gap T-Shirt with map of China.

Gap is the latest US company to apologize to China, but at the same time it’s quietly protesting

Gap apologized for selling a T-shirt that depicts China without Taiwan, South Tibet, or the South China Sea, and said it "respects the sovereignty and territorial integrity of China." Marriott and Zara were forced to issue apologies earlier this year after listing Taiwan and Hong Kong as countries.