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Coca-Cola is taking a minority stake in sports drink brand BODYARMOR.

Coca-Cola is investing in a Gatorade competitor, and it should scare Pepsi and Dr. Pepper

Coca-Cola is taking a minority stake in sports drink brand BODYARMOR, the beverage giant announced on Tuesday. The deal represents Coca-Cola's increasing investment in beverages — especially smaller and lesser-known brands — outside of its trademark cola business.

Powerful new Gatorade commercial reminds the world that Serena Williams is awesome because she ‘plays like a mother’ not because she overc...

Williams is being celebrated for dominating her Wimbledon opponents so soon after giving birth to her daughter and the health complications she went through.

There are some ‘troubling trends’ in sports drinks — and that’s bad news for Pepsi

PepsiCo will likely see its struggles continue as a Jefferies survey revealed Americans are increasingly ditching sports drinks for water. Its key sports drink Gatorade has been a drag and as new competitors like BodyArmor enter the market, it's unlikely to get better.
Kobe Bryant's new ads for BodyArmor call out competitor Gatorade by name, and there's a strong stable of athletes behind the campaign.

Kobe Bryant directed and wrote an ad campaign for a sports drink backed by some of the biggest names in sports and it takes a big shot at Gatorade

Kobe Bryant's new ads for BodyArmor call out competitor Gatorade by name, and there's a strong stable of athletes behind the campaign.

Consumers are getting wiser about an unhealthy additive to drinks — and it’s led to the biggest challenge in Gatorade’s history

A sugar backlash brews, the sports drink industry is trying to stay ahead of the game.

Consumer and retail news: 10 things you need to know today

Here's what you need to know in the retail world today.

Gatorade is developing a ‘smart cap’ that keeps track of hydration

Gatorade is developing a "smart cap" that communicates digitally with a band aid-like sweat patch to track users’ hydration.

Consumer and retail news: 10 things you need to know today

Here's what you need to know in the retail world today.

Gatorade releases new Abby Wambach commercial that is a moving tribute to her final game

Gatorade dropped a real tearjerker of a commercial on Wednesday in honor of Abby Wambach's last soccer game.

Pepsi is launching a new kind of Gatorade in 2016

PepsiCo is planning to launch an organic Gatorade next year, as the company increasingly looks outside of the soda industry for growth