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Gen Zs have ditched Abercrombie for Nike.

17 brands millennials loved that ‘kids these days’ avoid

Today's teens aren't what they were in the 1990s and 2000s. Millennials loved Abercrombie and Facebook, but Gen Zs tend to wear fast fashion and athleisure. And they've dumped Facebook for Snapchat and Instagram.
Generation Z is rewriting the playbook for higher education.

A professor in Ohio takes attendance on Twitter, posts homework on Slack, and holds office hours at 10 p.m. — and it shows how different Gen Z r...

Defined as those born after 1997, Generation Z is growing up in a world where smartphones, social media, and content-streaming are ubiquitous. And now that the oldest Gen Zers are attending college, they're rewriting the playbook for higher education.
Millennials loved their brands when they were teens. Gen Zs don't really care.

Millennials love their brands, Gen Zs are terrified of college debt, and 6 other ways Gen Zs and millennials are totally different

100 Gen Zs shared what they think makes them different from millennials, and a few trends were clear. Gen Zs believe themselves to be social justice-minded and more dependent on technology than Millennials.

A new survey reveals almost 80% of millennials would rather lose the ability to make phone calls if it meant getting unlimited data

A smartphone without data is just a phone, but a smartphone without the phone still has everything the people need.
20-year-old Teni Adeola owns the brand Slashed by Tia, which has been worn by people like Lorde and SZA.

Some of Gen Z’s biggest fashion entrepreneurs have worked with stars like Kylie Jenner and Lorde — and they’re all under 22

Even though traditional retailers are having trouble pinning down exactly what young shoppers are looking for, members of Generation Z have already been making the most of social media and using it to boost their own brands.
There are clearly lots of ways to start your day.

Millennials skip breakfast, Baby Boomers read the paper, and other ways generations differ in their morning routines

Millennials and Gen Z-ers tend to wake up early and skip breakfast. Baby Boomers tend to wake up later and read the paper. Here's how morning routines are different across the generations.
Here's how to talk the talk to impress Generation Z.

Teens say they cringe when brands use these 7 outdated slang words — here’s what Gen Z is saying instead

You might think you know what slang words teens are using these days, but they've probably been out of vogue for years. "Yolo," "swag," and "bae" are out.
Few Gen Zs watch TV on an actual TV.

We asked 100 teens how they watch television — and the results should horrify cable companies

Generation Z is moving away from television and cable. Marketers say that's a major break from previous generations. To sway these teens, some networks are collaborating with social networks and popular streaming options. It's not always successful.
Preppy brands and cable TV are out.

Generation Z is already moving away from Facebook, and 6 more industries could be next

We already know Facebook is losing among Generation Z, which prefers Snapchat and Instagram. Marketing and retail experts pinpointed seven other sectors and businesses that are likely to struggle once these teens come of age.