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Grab, meanwhile, cited a "common practice" of companies tailoring third-party advertisements on their platforms.
Go ahead, Go-Jek: Malaysia’s Cabinet says motorcycle ride-hailing allowed, but it must review laws first
Not everyone is happy though.
The youth minister met Go-Jek founder Nadiem Makarim last month.
The Indonesia HQ will be GrabFood's head office and house the company's "rapidly growing" R&D centre in Jakarta, Grab said.
Visa has joined Go-Jek's list of notable investors including Tencent, Google and Temasek Holdings.
Go-Jek says 35 per cent of its transactions are currently paid for in cash.
Could Go-Jek be coming to Malaysia soon?
Philippines rejected Go-Jek's application to launch a ride-hailing service, saying its domestic unit did not meet local ownership criteria.
The firms' similarities are striking.
Indonesian ride-hailing firm Go-Jek kicked off a trial launch in parts of Singapore on Thursday.