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Harley-Davidson has been around for 116 years — but the iconic American company is facing new challenges

Harley-Davidson has seen it all — including two world wars — but the company is now dealing with a declining US sales market and a contentious Trump.

Harley-Davidson’s profit plunges as Trump’s tariffs bite

Harley-Davidson reported earnings that topped expectations despite its struggles with tariffs and decreased demand.
The Harley LiveWire electric bike.

Harley-Davidson is betting big on an electric future, but the company could be making a big mistake

The last time Harley-Davidson faced a crisis, during the Great Recession, it went back to basics and prospered.
Harley-Davidson has unveiled two electric-concept bikes as it tries to rebound from four years of declining sales.

Harley-Davidson’s newest electric concept is aimed at city dwellers — and could help the struggling brand reinvent itself

"The future is here — and it's electric," the 116-year-old motorcycle company said.
Are you a little young for a Harley-Davidson?

Harley-Davidson is in an impossible position in the motorcycle business

Harley-Davidson CEO Matt Levatich is making all the right moves to push growth, but he has a tough job ahead of him.
President Donald Trump speaks briefly to reporters after greeting Harley Davidson executives on the South Lawn of the White House, February 2, 2017

Harley-Davidson says tariffs just took a big bite out of profitability

Harley-Davidson shares plunged after the motorcycle maker reported quarterly earnings that fell short of analysts' expectations.
Bosch will bring a concept for an autonomous shuttle to CES.

The 11 coolest cars we can’t wait to see at CES

This year, automakers like Mercedes-Benz, Audi, and Honda are bringing concept and upcoming production vehicles to CES.
George Clooney.

George Clooney is giving up motorcycle riding and auctioning his Harley-Davidson for charity on eBay

Actor George Clooney has donated his 2017 Harley-Davidson Dresser Touring to eBay for Charity to benefit Home for Our Troops.
President Donald Trump

Trump’s trade war with China is starting to get nasty for US companies

New surveys from the Federal Reserve and Markit found broad price pressures, while firms from Tesla to 3M are expecting millions in new costs.
A Harley-Davidson bike is displayed in their office in Singapore.

Here are 4 big opportunities Harley-Davidson will tackle in the future

Harley-Davidson is making significant changes to its global strategy, but it's remaining committed to its core business. Harley is moving toward a multi-market strategy that will involve partnerships and new motorcycle designs.