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The plane itself is covered in Sanrio characters.

I flew on a Hello Kitty plane, and everything from the utensils to the barf bags were cute

From the in-flight meal to the departure gate, Sanrio and EVA Air nailed all of the special details and even gave passengers some surprise treats.
The plane itself is covered in Sanrio characters.

I flew on a Hello Kitty plane, and everything from the utensils to the barf bags were cute

From the in-flight meal to the departure gate, Sanrio and EVA Air nailed all of the special details and even gave passengers some surprise treats.
Some of Tokyo's prettiest desserts are giant and colorful.

13 of the most Instagrammable foods in Tokyo

From rainbow-colored cotton candy to Hello Kitty-shaped desserts, here are some of the most unique eats you can find in this Japanese city.

After catastrophic loungewear launch, McDonald’s surprises with smooth global launch of Hello Kitty carriers

According to people who prepared to queue, the sale was easy and there's plenty of stock.
Balenciaga's Hello Kitty bags at Paris Fashion Week.

Male models walked the Balenciaga runway at Paris Fashion Week carrying Hello Kitty handbags

The leather bags come in bubblegum pink, white, and black, and feature the brand's trademark red bow as well as Balenciaga branding.
Hello Kitty plush toys.

Mattel snagged the rights to Hello Kitty by flying a team to Tokyo and pitching the brand’s 91-year-old ‘patriarch’

"Hello Kitty was not available, it was not being pitched or presented for people to bid on," the toy giant's CEO said.

It’s cuteness overload: There are over 880 Gudetama inflatables at Sentosa now – and it won’t cost a cent to see them

There are 889 Gudetamas lounging around on Sentosa right now - and the largest is 3m tall.