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Discount rails at H&M.

H&M has a new strategy to avoid retail’s deadliest mistake

H&M is launching a buy-now, pay-later service in the US this fall.
As Forever 21 considers a major restructuring plan, H&M's performance is strong.

We shopped at Forever 21 and H&M and saw firsthand why one store is clearly outperforming the other

With its impressive global reach and well-designed stores, H&M is proving its a leading fast-fashion retailer over peers like Forever 21.
H&M's trendy womenswear brand & Other Stories.

H&M is part of one of the biggest fashion retailers in the world. Meet the other brands it owns.

H&M Group is one of the largest fashion retailers in the world and while its namesake brand is globally recognized, its sister brands are not.
H&M launched a new loyalty program.

H&M launched a new loyalty program — here’s what shoppers can get

H&M joins a long list of retailers who have turned to membership programs in recent months to drum up loyalty among shoppers.
Logo-focused brands featured prominently in the list.

These are the brands that Gen Z shops at most, according to a survey of more than 1,800 young Americans

Business Insider surveyed more than 1,800 Gen Z Americans to see which brands they shop most. Nike, American Eagle, and Vans were among the answers.
Target's name came to be during a PR meeting.

The origins of 12 of your favorite stores’ names

Zara was "Zorba." Starbucks was named after a character in a classic American novel. Find out more store name origins that might surprise you.

Karl Lagerfeld once worked with H&M to make fashion more approachable, but he said he was ultimately let down by the giant retailer

Karl Lagerfeld died Tuesday at 85. In 2004, he launched a collection with H&M to make his designs more accessible. It sold out almost instantly.
Christopher Wylie.

The Cambridge Analytica whistleblower who humbled Facebook has a new job at fashion retailer H&M

Christopher Wylie is helping with 'consumer, product and market insights' and H&M's move into ethical AI.
H&M is increasingly losing out to fast-fashion competitors.

H&M is on a mission to make customers pay full price

H&M has become known for its constant deals and discounts in recent years. But that could change soon.