Home Tags IAB
Google and Facebook together accounted for an astounding 99% of revenue growth from digital ads in the US last year, according to an analysis of IAB estimates.
From Taco Bell's social-media "blackout" to the ALS Ice Bucket Challenge.
The IAB has released advice for publishers on how to deal with ad blocking.
The internet ad industry thinks the term ‘second-screening’ should be replaced with ‘switch-screening’ because TV is no longer...
A report by the Internet Advertising Bureau (IAB) says the idea that the TV is the center-piece of the living room is now out of date.
"THIS is the true face of ad blocking. It is the rich and self-righteous, who want to tell everyone else what they can and cannot read and watch and hear."
The IAB represents the biggest names in the digital-advertising industry: Google, Facebook, Twitter, online publishers, and ad-tech companies.
Internet advertising does work — here are 9 of the most effective campaigns of this year to prove it
From Gillette, to Samsung, to Beck's.