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A bankrupt Applebee’s franchisee claimed in a lawsuit that IHOP’s ‘ballyhooed rebranding’ as IHOb put its burger sales at risk...
Applebee's second-biggest franchisee, RMH Holdings, is claiming in a lawsuit that its parent company, Dine Brands, put its burger sales at risk by allowing sister brand IHOP to temporarily change its name to IHOb.
IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," according to IHOP executives.
IHOP is launching delivery following its high-profile IHOb drama — and the chain is delivering pancakes and burgers
IHOP is launching delivery at 300 locations across the United States on Tuesday. The chain partnered with DoorDash to offer delivery, and it plans to roll out the service at up to 700 locations by the end of the year.
IHOP’s decision to change its name to IHOb infuriated customers, but it is the biggest marketing triumph the brand has had in years
The percentage of people talking about IHOP skyrocketed last week when the chain temporarily changed its name to IHOb to promote its new line of burgers. IHOP's "word of mouth" score reached a high the chain hadn't experienced in years, according to YouGov BrandIndex data.
IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers. We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality. But after trying the new burgers with a side of pancakes, we were IHOb converts.
Fast-food chains including Wendy’s, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp
IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers. Chains including Wendy's, Burger King, and Whataburger slammed the move. Here are the best reactions.
In the wake of IHOP's rebrand as IHOb, Burger King also rolled out a new name: Pancake King. The burger chain, which serves pancakes for breakfast, changed its name on social-media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.
IHOP changed its name to IHOb to promote its new burger line, the chain announced on Monday. The news exploded on social media, sparking intense pancake cravings among IHOP loyalists. And, the pancake obsession is actually good news for IHOP (or IHOb).
IHOP’s decision to change its name to IHOb has been brewing for more than a year, and it’s an incredible strategic move
IHOP changed its name to IHOb to promote its new burger line, the chain announced on Monday. "We had to make a bold move to get people to be willing to talk about us for something other than breakfast food," IHOP's president told Business Insider.