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IHOP is launching a burger with a pancake in the middle. And, the over-the-top burger has sparked passionate responses.
One year after the controversial IHOb campaign, IHOP is once again putting the focus on burgers — including a burger that contains a pancake.
IHOP is teasing another name change on the one-year anniversary of its viral IHOb stunt, and people are freaking out
As IHOP nears the one-year anniversary of its infamous name change to IHOb, the chain is hinting that we may be entering a new era of IHOb.
Here are the six best things to order from chain restaurants.
A bankrupt Applebee’s franchisee claimed in a lawsuit that IHOP’s ‘ballyhooed rebranding’ as IHOb put its burger sales at risk...
Applebee's second-biggest franchisee, RMH Holdings, is claiming in a lawsuit that its parent company, Dine Brands, put its burger sales at risk by allowing sister brand IHOP to temporarily change its name to IHOb.
IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," according to IHOP executives.
IHOP is launching delivery following its high-profile IHOb drama — and the chain is delivering pancakes and burgers
IHOP is launching delivery at 300 locations across the United States on Tuesday. The chain partnered with DoorDash to offer delivery, and it plans to roll out the service at up to 700 locations by the end of the year.
IHOP’s decision to change its name to IHOb infuriated customers, but it is the biggest marketing triumph the brand has had in years
The percentage of people talking about IHOP skyrocketed last week when the chain temporarily changed its name to IHOb to promote its new line of burgers. IHOP's "word of mouth" score reached a high the chain hadn't experienced in years, according to YouGov BrandIndex data.
IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers. We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality. But after trying the new burgers with a side of pancakes, we were IHOb converts.
Fast-food chains including Wendy’s, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp
IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers. Chains including Wendy's, Burger King, and Whataburger slammed the move. Here are the best reactions.