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IHOP is selling a short stack of pancakes for just 60 cents on Tuesday from 7 a.m. to 7 p.m. The deal is in honor of the chain's 60th birthday — as well as to celebrate its official name change back to IHOP, after a period of time as IHOb.
IHOP is launching delivery following its high-profile IHOb drama — and the chain is delivering pancakes and burgers
IHOP is launching delivery at 300 locations across the United States on Tuesday. The chain partnered with DoorDash to offer delivery, and it plans to roll out the service at up to 700 locations by the end of the year.
IHOP’s decision to change its name to IHOb infuriated customers, but it is the biggest marketing triumph the brand has had in years
The percentage of people talking about IHOP skyrocketed last week when the chain temporarily changed its name to IHOb to promote its new line of burgers. IHOP's "word of mouth" score reached a high the chain hadn't experienced in years, according to YouGov BrandIndex data.
IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers. We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality. But after trying the new burgers with a side of pancakes, we were IHOb converts.
Fast-food chains including Wendy’s, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp
IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers. Chains including Wendy's, Burger King, and Whataburger slammed the move. Here are the best reactions.
In the wake of IHOP's rebrand as IHOb, Burger King also rolled out a new name: Pancake King. The burger chain, which serves pancakes for breakfast, changed its name on social-media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.
IHOP changed its name to IHOb to promote its new burger line, the chain announced on Monday. The news exploded on social media, sparking intense pancake cravings among IHOP loyalists. And, the pancake obsession is actually good news for IHOP (or IHOb).
IHOP’s decision to change its name to IHOb has been brewing for more than a year, and it’s an incredible strategic move
IHOP changed its name to IHOb to promote its new burger line, the chain announced on Monday. "We had to make a bold move to get people to be willing to talk about us for something other than breakfast food," IHOP's president told Business Insider.
Opinion: IHOP announced that was rebranding as IHOb, the International House of Burgers. This is a marketing stunt, but it's a good one. With the "rebrand," IHOP got you to reflect on how you like its pancakes and to pay attention to a new product it's launching.
IHOP said on Monday that it had temporarily changed its name to IHOb to promote the debut of its new burgers. Now burger chains, including Wendy's and Red Robin, are slamming IHOP on Twitter.