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The U.S. celebrates a National Coffee Day on September 29.

10 fake holidays that were actually invented by brands

Many of our favorite holidays were invented by brands to pad sales. There is no official body that approves holidays in the United States (Congress can only set federal holidays), which is why there are so many of them.
IHOP's pancakes and burger.

A bankrupt Applebee’s franchisee claimed in a lawsuit that IHOP’s ‘ballyhooed rebranding’ as IHOb put its burger sales at risk...

Applebee's second-biggest franchisee, RMH Holdings, is claiming in a lawsuit that its parent company, Dine Brands, put its burger sales at risk by allowing sister brand IHOP to temporarily change its name to IHOb.
IHOP's pancakes and burger.

IHOP’s burger sales quadrupled after its controversial IHOb name change

IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," according to IHOP executives.
IHOP pancakes

IHOP has ditched the IHOb name and is selling pancakes for just 60 cents

IHOP is selling a short stack of pancakes for just 60 cents on Tuesday from 7 a.m. to 7 p.m. The deal is in honor of the chain's 60th birthday — as well as to celebrate its official name change back to IHOP, after a period of time as IHOb.
IHOP's pancakes and burger.

IHOP is launching delivery following its high-profile IHOb drama — and the chain is delivering pancakes and burgers

IHOP is launching delivery at 300 locations across the United States on Tuesday. The chain partnered with DoorDash to offer delivery, and it plans to roll out the service at up to 700 locations by the end of the year.
IHOP's pancakes and burger.

IHOP’s decision to change its name to IHOb infuriated customers, but it is the biggest marketing triumph the brand has had in years

The percentage of people talking about IHOP skyrocketed last week when the chain temporarily changed its name to IHOb to promote its new line of burgers. IHOP's "word of mouth" score reached a high the chain hadn't experienced in years, according to YouGov BrandIndex data.
IHOP changed its name to IHOb to promote its new burgers, including the Cowboy BBQ Burger.

IHOP changed its name to IHOb to promote its new lineup of burgers. They’re shockingly good.

IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers. We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality. But after trying the new burgers with a side of pancakes, we were IHOb converts.
A rebranded IHOb location.

Fast-food chains including Wendy’s, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp

IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers. Chains including Wendy's, Burger King, and Whataburger slammed the move. Here are the best reactions.

Burger King has changed its name to ‘Pancake King’ to mock IHOP’s rebrand as IHOb

In the wake of IHOP's rebrand as IHOb, Burger King also rolled out a new name: Pancake King. The burger chain, which serves pancakes for breakfast, changed its name on social-media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.
IHOP is giving away free pancakes on Tuesday.

IHOP changed its name to IHOb to celebrate burgers, but now lots of people are craving pancakes

IHOP changed its name to IHOb to promote its new burger line, the chain announced on Monday. The news exploded on social media, sparking intense pancake cravings among IHOP loyalists. And, the pancake obsession is actually good news for IHOP (or IHOb).