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Sales surge for fitness influencers, the coronavirus changes YouTube viewing habits, and Rihanna’s TikTok house closes
This week's rundown includes the top agents and managers in esports and the hottest influencer-marketing agencies.
How YouTube and Instagram stars are adapting their businesses as the coronavirus impacts the influencer-marketing industry
This week's rundown includes inside YouTube's secretive Google Preferred program and the TikTok metrics that matter for a successful sponsorship deal.
A 73-year-old who lost 60 pounds is now a fitness influencer inspiring others to improve their health
Four years ago, Joan MacDonald weighed 200 pounds and was on a cocktail of medication, but today she's healthier than ever.
The most money YouTube stars have made from a single video, Hollywood agents turn to TikTok, and the coronavirus hurts esports
This week's rundown includes a breakdown on how to make money on Twitch and why micro influencers are the hottest category of creator to hire.
Use this comprehensive guide to find influencers to market your startup, gain 200,000 followers, and win loyal customers
Before you use influencers to market your startup, read this selection of guides and articles to help you navigate influencer marketing.
How to make money on Twitch, TikTok sponsorship rates, and Olivia Jade’s return to influencer marketing
This week's rundown includes how much influencers with 2,000 followers make and why YouTube star CloeCouture is quitting the platform after 9 years.
We want to hear from you on which affiliate programs offer the highest commission rates, are the easiest to use, and offer the best products.
Shayene "shAy" Victorio left an esports career to be a social-media influencer. Now, she's facing 30 years in prison — the maximum allowed in Brazil.
Seeking nominations for the top talent managers for esports competitors, gaming YouTubers, and streamers
Business Insider is launching a list of the leading talent managers for esports competitors, gaming YouTubers, and streamers.
YouTube star CloeCouture, who has 6 million subscribers, told us why she’s quitting the platform after 9 years
Cloe Feldman said she was working on growing her YouTube channel more than herself, and that she felt like she had put her own life on pause.