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Sarah Aubrey

The execs leading HBO Max, fake Facebook ads, and influencer marketing fraud

The streaming wars are heating up. See our list of the people leading the charge at AT&T's HBO Max ahead of its planned spring launch.

Amazon’s new ad measurement tool, Comcast Ventures pitches for DTC brands, and The 3% Movement targets tech companies

Amazon's new measurement tool aims to show sellers that showrooming is a mainstream shopping tactic.

Influencers are fighting for attention as Instagram tests removing likes from its platform: ‘There’s no audience applause at the end of a ...

The removal of likes is designed to improve the lives of consumers, but influencers are starting to feel the impact of the change.
A deck circulated ahead of the viral proposal.

The Instagram couple who had a sponsorship plan for their live-streamed proposal and wedding insist it was a surprise to the bride

'I know people are saying that everything was sponsored — but that couldn't be less from the truth,' said Marissa Fuchs.

An Instagram star with 2 million followers couldn’t sell 36 T-shirts, and a marketing expert says her case isn’t rare

Some have suggested the problem was that Arii failed to promote her product well enough, and that it didn't fit with her brand, either.

‘The Bachelor’ is over, but the contestants’ competition for Instagram followers will go on forever

The top dozen "Bachelor" contestants gained upward of 70,000 followers on average.
Amazon CEO Jeff Bezos.

Amazon is paying influencers big commissions to sell its products, and it’s open to anyone. Here’s how to sign up.

Amazon's influencer program lets consumers earn money for selling items. Here's how to sign up.
Beca Alexander founded Socialyte in 2011.

A 33-year-old whose agency connects billion-dollar brands like H&M and Dior with influencers explains her process for choosing the right person f...

Beca Alexander founded the first influencer casting agency in the US, Socialyte, to bridge the communication gap between influencers and brands. Influencer marketing is projected to be worth between $5 billion to $10 billion by 2020.
From left: Jeanne Grey, Sai de Silva, and Krystal Bick.

I asked 3 social-media influencers what it takes to make real money on Instagram, and they all pointed to the same trait

Business Insider sat down with three social media influencers, Jeanne Grey, Sai de Silva, and Krystal Bick, to talk about what it takes to be an influencer, and they said patience is the No. 1 quality — here's why.

Brands are direct-messaging 13-year-olds on Instagram to pay them $5 or $10 at a time to promote products without a contract

Retail brands are allowing teenagers and pre-teens to get in on the influencer game. According to a report in the Atlantic, teens often make between $5 and $20 for posting sponsored content from small startup brands.