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Phil Schiller, Apple's head of worldwide marketing, shows off the company's updated iPhone lineup on Wednesday.

Apple made a mistake by killing the iPhone SE

The iPhone SE was Apple's last 4-inch iPhone, and the only phone made at an incredibly accessible price point of just $350.

In honor of Angela Ahrendts’ departure from Apple, here’s a look at what the company was like before she joined

Apple was in a very interesting place in 2013, and Angela Ahrendts made some big changes to the look and feel of Apple stores during her 5 years leading retail.

Apple’s iPhone lineup is the weakest it’s been in years — and it has everything to do with the iPhone XR

The iPhone XR is not the best phone Apple could have made at that particular size.

If you have an iPhone 6S or older, it’s officially time to upgrade to a new phone

Now that Apple's new iPhones are out, there's a bigger difference than ever between the older devices and the new ones.

The iPhone 5 is now considered ‘vintage’ by Apple

Apple will no longer support the iPhone 5 with repairs, as it is now considered "vintage."

It’s time for tech giants to retire the ‘keynote’ — Apple, Google, and others are all making the same mistake with their produ...

Opinion: Steve Jobs' keynote presentations for Apple have inspired countless copies, where a rotating carousel of company executives stand on a stage to debut new gadgets and services. But the act is getting old.

If the rumors are true, Apple’s next iPhone will be called ‘XS’ — and people are already making fun of the name, calling it &#...

The Apple blog 9to5Mac published a report last week that claimed, among other things, that the iPhone set to be unveiled at Apple's September 12 event would be called "iPhone XS." And people are already roasting the new name, calling it the "extra small" iPhone or "iPhone Excess."

RANKED: The best-looking iPhone designs, from the original iPhone to the iPhone X

Apple has made a lot of gorgeous smartphones over the years.