Home Tags IPhone Event 2018

Tag: iPhone Event 2018

Under CEO Tim Cook, Apple has increasingly focused on high-end consumers.

Apple’s $1,000 iPhones are turning it into a luxury brand — and it could lose a whole generation of customers

Apple's move to raise its prices with its new iPhones could boost its near-term revenue — but imperil its future.
Apple introduced the gold Watch Edition Apple Watch models when it launched its smartwatch three years ago.

Apple has killed off the most premium version of the Apple Watch, which originally cost $10,000 and came in an 18-karat gold case

When Apple launched its Apple Watch smartwatch three years ago, the Watch Edition version was targeted at the luxury market.

Apple’s colorful new iPhone XR could trigger a long-awaited upgrade cycle

The iPhone XR's combination of price and features could prove irresistible to Apple customers holding on to aging phones.
Apple on Wednesday unveiled the iPhone XR, which could prove popular with consumers who have been waiting to upgrade.

Apple’s colorful new iPhone XR could trigger a long-awaited upgrade cycle

The iPhone XR's combination of price and features could prove irresistible to Apple customers holding on to aging phones.

There were two major no-shows at Apple’s big iPhone event

Apple held its annual iPhone launch event on Wednesday, announcing three new iPhones and a new Apple Watch. But missing from the event were two products everyone anticipated: AirPods 2 and AirPower.

Apple just introduced a brand-new Apple Watch, the Apple Watch Series 4

Apple has introduced a new smartwatch, the Apple Watch Series 4. The new watch can take an electrocardiogram and has a redesigned look that gives it a larger display.

Minutes before the iPhone reveal, Apple CEO Tim Cook tweets that something is missing

On Wednesday, just five minutes before the Apple event was set to kick off, CEO Tim Cook sent a Tweet that said, "No. Who can get it here quickly?"
Apple CEO Tim Cook.

Everything we’re expecting Apple to announce tomorrow

Apple is expected to reveal a slew of new hardware products on September 12, including new phones, a new Apple Watch, and maybe even an update to its AirPods. Here's everything we expect to see.