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I spent a day taking photos with the iPhone XS Max — and it’s hard not to be impressed with what this thing can do

I spent a day using the camera on the iPhone XS Max, and the results impressed me more than any past iPhone.

There’s only one color you should consider if you’re thinking about buying the iPhone XS

You've been trying to decide for weeks which new iPhone to get. Now that you've settled on the iPhone XS, here comes the hard part: which color?

Goldman Sachs is sounding the alarm on Apple — demand for new iPhones could be ‘deteriorating’

Goldman Sachs has become the latest bank to become more bearish on Apple over concern that demand for the new iPhones is shrinking.

The iPhone XS Max is an absolutely gorgeous phone, but it proves that bigger isn’t always better

The iPhone XS Max is a stunning phone with a great camera. But it's hampered by a display and price tag that are way too big for most people.

The 6 biggest differences you need to know about when switching from an older iPhone to the iPhone XS Max

If you're thinking about upgrading to the iPhone XS Max from an older iPhone, read this first.

9 reasons you should buy the iPhone XR instead of an iPhone XS or XS Max

Apple announced three new iPhones this year: the iPhone XS and iPhone XS Max, and the more affordable iPhone XR.

The iPhone XS has a few new camera tricks hiding under the hood — here’s what they do

Apple made a few improvements to the front and rear cameras on the iPhone XS Max, like adjustable bokeh and Smart HDR.
Apple CEO Tim Cook

This chart reveals a growing problem for Apple — that ‘customers are getting less excited for each new generation of iPhone’

There are a lot of reasons why search traffic might be decreasing year-over-year, and it doesn't necessarily suggest that iPhone sales will sag. "We are not expecting a 'Super Cycle,' but we do believe sustainable single-digit unit growth of iPhone is achievable," the Citi analysts write.

With the iPhone XR, Apple has finally given me a good reason to upgrade from my iPhone 6S

Before the iPhone XR was unveiled last month, I swore I wouldn't give up my iPhone 6S until it bit the dust. But now, I can't wait to buy Apple's $750 phone. Here are four reasons why.

7 things you should know about the iPhone XR before upgrading from an older iPhone

If you're upgrading from an older phone, you're going to have to prepare yourself for a lot of changes ahead.