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Kroger is rebranding with the tagline "fresh for everyone" and launching a new marketing campaign featuring animated characters.
Kroger says its "old approaches aren't working" and its "new brand takes a clear stand that fresh shouldn't just be for some, it should be for all."
"We're trying to be everything to everyone — saying too many things in a fragmented way. And it shows," a Kroger memo states.
Kroger has reversed its ban on Visa credit cards after previously accusing the company of ‘excessive fees’ that ‘drive up food price...
Kroger is now accepting Visa credit cards at all stores, a Kroger spokeswoman told Business Insider on Wednesday.
The largest grocery chain in the US is working with UPS, USPS, and FedEx to lure more shoppers to stores
Kroger plans to test package-delivery and pick-up services in about 220 stores in 2019, Business Insider has learned.
A chicken recall that hit Kroger, Walmart, and Giant has expanded to at least 83 retailers after products tested positive for listeria contamination. ...
The recalled products include sandwiches, chicken salad, and frozen meals with chicken as an ingredient, among other items.
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Kroger employees are worried that the company could be planning additional firings, and several complained about recent cuts to labor hours.
Kroger cited regulatory concerns as the reason for stopping the sale of e-cigarettes and vaping products.
Kroger said it was "evaluating middle management roles and team structures with an eye toward keeping resources close to the customer."