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A new paper from University of Chicago economists attempts to infer demographics based on people's consumer behavior or media consumption. The researchers found that "no individual brand is as predictive of being high-income as owning an Apple iPhone" based on 2016 data.
Microsoft landed Land O' Lakes as a big cloud customer. Land O' Lakes is one of Google cloud's marquee enterprise customers, too.
Microsoft's new chief salesperson talks about moving faster and working with Boeing.