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Can you even tell that this is a "smart jacket"?

Levi’s and Google are launching new denim jackets that can answer phone calls and control your music

Levi's is revamping two of its most iconic jackets, and now, they're tech-enabled, thanks to a partnership with Google.

Levi Strauss falls to a record low as Goldman Sachs sounds the alarm on US apparel makers

Goldman Sachs warned on Wednesday of continued difficulty for retailers that rely on department stores.

Levi Strauss sinks after missing profit estimates, blames the cost of its recent IPO

The retailer attributed its lower income to the $29 million cost associated with its initial public offering in March.
Hemp fibers are naturally stiff and ropy, but Levi's has discovered a way to make it feel like cotton.

Levi’s found a way to make hemp feel like cotton, and it could have big implications for your wardrobe

Levi's debuted a soft cotton-hemp blend, and its head of innovation expects to have 100% cottonized-hemp garments in five years.

Levi’s is getting ready to rejoin the stock market after 30 years

The storied jeans brand priced its shares at $17 each, above the expected range of $14 to $16, giving it a market cap of $6.6 billion.
Denim is back in vogue.

A dominant American clothing style is back from the dead — but athleisure has changed it forever

Calvin Klein and American Eagle are leading the charge that's made denim cool again.

Levi’s is suing Chinese companies for trademark infringement as trade war talk heats up

The case exemplifies accusations of China's intellectual property theft.