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Can you even tell that this is a "smart jacket"?

Levi’s and Google are launching new denim jackets that can answer phone calls and control your music

Levi's is revamping two of its most iconic jackets, and now, they're tech-enabled, thanks to a partnership with Google.
Beyonce performing in Levi's cutoff shorts at Coachella in 2018.

Here’s how Levi’s cemented its 501 cutoff shorts as Coachella’s ‘go-to uniform,’ sending sales up 50%

The denim giant gave out more than 1,000 pairs of shorts, outfitted Snoop Dogg and Emily Ratajkowski, and threw a party with Hailey Bieber.

Levi Strauss sinks after missing profit estimates, blames the cost of its recent IPO

The retailer attributed its lower income to the $29 million cost associated with its initial public offering in March.
A pair of Levi's jeans, with a small pocket inside the right side pocket, and a pair of J.Crew corduroys, with a small pocket in front.

Here’s why your pants have a teeny tiny pocket that’s too small to use

The tiny pockets on pants haven't been useful for 100 years, but the five-pocket design is still everywhere.
The Beyond Meat IPO at the Nasdaq Marketsite.

Beyond Meat is leaving Uber and Lyft in its dust. Here’s how 2019’s mega IPOs have performed so far.

The 2019 initial-public-offering performance has been mixed. Uber and Lyft have traded down while Beyond Meat has soared.

Save up to 50% at Nordstrom, Outdoor Voices, and Levi’s — plus 5 other sales happening now

We rounded up the best sales and deals happening online today, with savings Boll & Branch mattresses, Greats sneakers, and Outdoor Voices.

Save up to 70% on denim at Levis and 70% on outdoor furniture at Wayfair — plus 6 other sales and deals happening now

We rounded up the best sales and deals happening today, with savings on Levi's denim, LEGOs, women's styles at L.L.Bean, and more.
Denim is making a comeback.

American women are buying jeans again after a decade-long boom in athleisure

Denim is making a comeback in the US after a decade of athleisure domination.

Save 50% or more on shoes at Cole Haan — and 7 other sales and deals happening across the web today

We rounded up the best sales and deals happening on the internet toay, with savings at Cole Haan, Target, Levi's, and L.L.Bean.

9 classic Levi’s jeans styles that make the recently public company iconic — and 4 new ones that hint at an evolution

Newly public company Levi's wants to expand its women's business, focus on newer product categories, and prove it has more than 501s up its sleeve.