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Abercrombie & Fitch, Adidas, and Gap are resuscitating a trend that millennials have rejected for years
Flashy logos are making a comeback.
Companies like Amazon, Pepsi, Ikea, and Skype have fascinating origin stories. Take a look at how they got their famous, quirky names.
The logo design unveiled ...
The team at Velcro has made a music video about the ways in which people misuse the brand's name incorrectly.
YouTube's iconic logo is getting a refresh, with the focus shifting away from the word “Tube” onto the play button for the first time.
Different colors make people feel different emotions.
Bluetooth has been around for 20 years. Its name and logo is on virtually every device we own. But where does the name come from?
As Subway attempts to revamp its brand, the sandwich chain is debuting a new logo.
Business Insider asked Dragonfly to analyze the old and new logos of 10 major brands, giving each a saliency score out of 100.