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The "b" in IHOb stands for burgers, and some are calling IHOP's name change stunt anti-climactic. Still, it's a big win for the chain in that it got attention for a relatively minor menu change.
ASKfm tasked a group of cryptocurrency enthusiasts with the mission of climbing Mount Everest as part of a publicity stunt. But one man never made it down the mountain.
Sir Martin Sorrell has formed a new investment vehicle, S4 Capital, which is coming to the stock market through a reverse merger.It comes just six weeks after Sorrell was forced out of WPP amid an investigation into allegations of improper behavior and misuse of assets.
These 12 books offer essential advice for the budding entrepreneur, from digital marketing to creating a business plan.
Rebel, which just raised a $5 million seed round, offers a platform that lets companies interact with their customers without ever leaving the confines of their inbox.
With a few tricks, all-you-can-eat and buffet restaurants still manage to turn a profit— despite offering endless food.
McDonald’s is flipping its iconic arches upside down — and it’s a classic example of social-justice marketing gone wrong
People are responding badly to McDonald's International Women's Day campaign.
UBS and Barclays are squaring up against startups such as Nutmeg, Wealthsimple, and WiseAlpha.