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Google is encouraging advertisers to repurpose creative from Facebook campaigns to use in its own ads.
The NBA faces a billion-dollar crisis over one executive’s tweet about Hong Kong. Here’s why China is so hard for Western brands to break ...
Dozens of Western brands have angered Chinese consumers over their marketing or public statements in the past.
"Nobody learns from the Huawei fiasco," one person wrote.
From Tony the Tiger to Colonel Sanders and Flo from Progressive, these mascots are so popular they've made it to the Madison Avenue Walk of Fame.
According to Ad Age's 2019 report, companies from tech giants like Google to media empire Comcast spent a record $163 billion on advertising in 2018.
There’s a simple way to stop all those emails from every store you go to that uses Square payment systems — here’s how
If you've ever used a credit or debit card to pay at a store that uses Square, you've probably gotten a lot of spam emails. Here's how to stop that.
Business Insider is highlighting the people leading the marketing-tech industry, from startup leaders to executives working at large marketing clouds.
An intern applicant says a marketing company posted her bikini photo on Instagram in an attempt to shame her
Emily Clow, 24, said that the marketing company Kickass Masterminds posted an Instagram Story about a bikini photo she had posted on her Instagram.
A top Frito-Lay exec lays out the biggest trends shaping the snacks industry — and how the CPG giant is recalibrating to keep up
Frito-Lay is adjusting its packaging and making healthier products, said Mike Del Pozzo, SVP of sales and chief customer officer.
Online voters think these are the 10 ‘sexiest’ brand mascots, and it says a lot about American marketing
According to a professor of marketing at NYU, creating a sexier Mr. Clean makes him more human, more relatable, and therefore, more marketable.