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One marketer cracked the hotel review system and consistently dominates TripAdvisor ratings. Her strategy can help you crush your next job interview &...
A bad last impression is worse than a bad first impression, science proves. Marketer Adele Gutman used this information to transform a hotel chain.
Sustainability sells: Why consumers and clothing brands alike are turning to sustainability as a guiding light
In a climate crisis, shoppers are demanding more eco-friendly products and brands are delivering. Here's our deep dive on why sustainable fashion sells.
3 mistakes that could be hindering your influencer marketing this holiday season, according to an influencer strategist
Expert Jenny Beres says people never actually ask for the sale, they think one post will be enough, and they don't give influencers enough direction.
I’m a marketing expert with over 20 years of experience who partners with Fortune 100 companies. Here’s why I don’t recommend my cli...
In her new book "Persuasion," Lee Hartley Carter, president of maslansky + partners, says to tell your company's true story to sell your business.
The list will spotlight adtech companies that are driving change and their employees who have been instrumental to that change, from the CEO on down.
Google is encouraging advertisers to repurpose creative from Facebook campaigns to use in its own ads.
The NBA faces a billion-dollar crisis over one executive’s tweet about Hong Kong. Here’s why China is so hard for Western brands to break ...
Dozens of Western brands have angered Chinese consumers over their marketing or public statements in the past.
"Nobody learns from the Huawei fiasco," one person wrote.
From Tony the Tiger to Colonel Sanders and Flo from Progressive, these mascots are so popular they've made it to the Madison Avenue Walk of Fame.
According to Ad Age's 2019 report, companies from tech giants like Google to media empire Comcast spent a record $163 billion on advertising in 2018.