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Healthcare startups like Flatiron Health, One Medical, and Oscar Health all use an eerily similar font. We investigated why.

The companies made the font choices to stand out from traditional tech and healthcare companies, their design chiefs told Business Insider.
P&G chief brand officer Marc Pritchard

Seeking nominations for the most innovative chief marketing officers in the world 2019

We're seeking nominations for Business Insider's fourth annual list of the most innovative CMOs in the world. We want to hear from you.
Wharton professor Adam Grant has penned a number of books that are popular among MBA grads.

17 business and leadership books that have helped MBA students succeed in the business world

With all the clutter in the world of business publishing, these MBA-recommended books are worth more than one read. They contain insights and lessons that are applicable in real business situations, from strategy and negotiations to team-building and company culture.
Dustin Moskovitz

Facebook cofounder Dustin Moskovitz explains how his $1.5 billion startup Asana hit a $100 million milestone

The $1.5 billion startup Asana announced that it has crossed $100 million in annual recurring revenue. CEO Dustin Moskovitz explains how Asana did it.
Hailey Baldwin in the Fyre Festival promo video.

Hailey Baldwin said she gave away the money she earned from promoting Fyre Festival to charity

She didn't specify exactly how much she made from the promo, but she didn't end up keeping it.
Wharton professor Adam Grant has penned a number of books that are popular among MBA grads.

17 business and leadership books that have helped MBA students succeed in the business world

With all the clutter in the world of business publishing, these MBA-recommended books are worth more than one read. They contain insights and lessons that are applicable in real business situations, from strategy and negotiations to team-building and company culture.
A lot of thought goes into product placement.

Why cereal boxes are at eye level with kids

Brands and grocery stores actually use specific strategies to try and influence customers' spending. One is putting cereal at eye level with kids.

Apple is quietly discounting the HomePod — but there’s a catch if you want the deal

Apple has sent individual promo codes to Apple Music subscribers in the UK offering 15% off of a HomePod.
Nike's Colin Kaepernick ad.

Scott Galloway explains why ‘woke as a business strategy’ is on the rise

NYU marketing professor Scott Galloway says that ads like Nike's Colin Kaepernick campaign are common because of fundamental demographic changes.