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Apple has sent individual promo codes to Apple Music subscribers in the UK offering 15% off of a HomePod.
NYU marketing professor Scott Galloway says that ads like Nike's Colin Kaepernick campaign are common because of fundamental demographic changes.
The ad owned by Circles.Life showed a public invite by an Instagram user asking Olsen: "Would you rather French Kiss or take me out for the French Film Festival?"
If you're a techie in Southeast Asia looking for a job, you're in luck.
See how Juul turned teens into influencers and threw buzzy parties to fuel its rise as Silicon Valley’s favorite e-cig company
Stanford researchers assembling a trove of images, videos, and social-media posts that Juul Labs used to market its sleek devices say it clearly targeted teens.
A former GE and NBC exec who never got her MBA spent the first 90 days as an exec reading textbooks and embracing what she didn’t know
Beth Comstock picked up textbooks and hired people with the expertise she needed to teach her marketing. She valued feedback and asked for help.
You guessed it – that Raffles Place billboard invite addressed to Henry Golding was actually a marketing stunt
No, it's not just another crazy rich Asian.
$15 billion startup Juul used ‘relaxation, freedom, and sex appeal’ to market its creme-brulee-flavored e-cigs on Twitter and Instagram ...
Juul was among the earliest e-cigarette brands to promote heavily on social media, researchers found. More important, that marketing was a success.
In October, 23andMe opened up an interactive pop-up exhibition the middle of Manhattan to help consumers visualize what their tests can do and better understand the data they might receive if they choose to take the test. Here's what it was like.
Apple doesn't like leaks, or leakers. But the photo of the iPhone XS and XS Max that was leaked by Apple blog 9to5Mac continues to be a major centerpiece of Apple's marketing materials.