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The sign is pretty clear.

IHOP has revealed the reason behind its big name change, and some people are disappointed

The "b" in IHOb stands for burgers, and some are calling IHOP's name change stunt anti-climactic. Still, it's a big win for the chain in that it got attention for a relatively minor menu change.

A man died while climbing Mount Everest in a cryptocurrency publicity stunt gone horribly wrong

ASKfm tasked a group of cryptocurrency enthusiasts with the mission of climbing Mount Everest as part of a publicity stunt. But one man never made it down the mountain.
Sir Martin Sorrell.

Ad guru Sir Martin Sorrell is back, just 6 weeks after quitting WPP

Sir Martin Sorrell has formed a new investment vehicle, S4 Capital, which is coming to the stock market through a reverse merger.It comes just six weeks after Sorrell was forced out of WPP amid an investigation into allegations of improper behavior and misuse of assets.
Read up before becoming an entrepreneur.

12 books you should read before starting a business

These 12 books offer essential advice for the budding entrepreneur, from digital marketing to creating a business plan.

This startup is doubling down on the idea that your inbox can be a one-stop shop for businesses

Rebel, which just raised a $5 million seed round, offers a platform that lets companies interact with their customers without ever leaving the confines of their inbox.

How all-you-can-eat restaurants don’t go bankrupt

With a few tricks, all-you-can-eat and buffet restaurants still manage to turn a profit— despite offering endless food.
Adverts for UBS Smart Wealth, WiseAlpha, Nutmeg, and Barclays Smart Investor spotted on my commute — all online investment services.

Banks and fintechs are battling for your cash — and it could be life or death for startups

UBS and Barclays are squaring up against startups such as Nutmeg, Wealthsimple, and WiseAlpha.