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The Grey Goose Summer Martini.

The creator of Grey Goose vodka has revealed whether the perfect martini should be shaken or stirred

Business Insider spoke to Francois Thibault, cellar master at Grey Goose vodka, who taught us how to properly make an martini. Thilbault told us that you should always have your martini stirred, not shaken, because it dilutes the mixture too much.
MARTINI Brand Ambassador Roberta Mariani.

Vermouth is a wine, not a spirit — here’s everything people get wrong about it, and how to drink it

Most people think vermouth is a spirit that can be kept on the shelf for years. MARTINI Brand Ambassador Roberta Mariani told Business Insider it's actually a wine — and should be consumed fresh and kept in the freezer.

This hotel bar claims to have invented the martini — look inside

The history of the martini is shrouded in a bit of mystery. One origin story begins in The Knickerbocker Hotel in New York City.

Inside the storied hotel bar that claims to be the birthplace of the martini

The history of the martini is shrouded in a bit of mystery. One origin story begins in The Knickerbocker Hotel in New York City.