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MARTINI Brand Ambassador Roberta Mariani.

Vermouth is a wine, not a spirit — here’s everything people get wrong about it, and how to drink it

Most people think vermouth is a spirit that can be kept on the shelf for years. MARTINI Brand Ambassador Roberta Mariani told Business Insider it's actually a wine — and should be consumed fresh and kept in the freezer.

This hotel bar claims to have invented the martini — look inside

The history of the martini is shrouded in a bit of mystery. One origin story begins in The Knickerbocker Hotel in New York City.

Inside the storied hotel bar that claims to be the birthplace of the martini

The history of the martini is shrouded in a bit of mystery. One origin story begins in The Knickerbocker Hotel in New York City.