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Who wouldn't want to hatch their own baby Toothless from "How to Train Your Dragon"?

These are the 16 hottest toys every kid will want this holiday

Insider previewed hundreds of dolls and playsets. L.O.L. Surprise, "Frozen 2," and "Avengers: Endgame" are all very popular toys in 2019.
MBUSA and Mattel have joined forces to support STEM/STEAM for young women.

Mercedes-Benz and Mattel have joined forces to combat gender stereotypes — and to give away 50,000 classic Matchbox cars

The companies, in collaboration with several other partners, have commenced a "No Limits" program, which began on Friday.
"Toy Story 4"

Mattel says sales of ‘Toy Story 4’ characters like Forky the spork helped it crush earnings

"Action Figures was driven by 'Toy Story 4,' which continues to do very well following the movie's release," the CEO said.
Hello Kitty plush toys.

Mattel snagged the rights to Hello Kitty by flying a team to Tokyo and pitching the brand’s 91-year-old ‘patriarch’

"Hello Kitty was not available, it was not being pitched or presented for people to bid on," the toy giant's CEO said.

4 ways Hasbro, Mattel, and other toy companies were whacked by Toys R Us’ bankruptcy

The closure of Toys R Us stores hammered toymakers' sales and profits, shrunk their distribution, and landed them with debt.
Mattel and Disney are bringing us a collection of "Star Wars"-inspired dolls.

Mattel is releasing glamorous ‘Star Wars’ Barbie dolls for $100 that every collector will want

Mattel is releasing three high-fashion "Star Wars" Barbie dolls as part of its signature collection based on 1977's "A New Hope."
Mattel owns Barbie.

Mattel rejected a merger with MGA Entertainment. Here’s why the toy giant is likely being trolled.

The two toy companies have been locked in legal battles for years, making the proposal seem like a jab at Mattel's recent challenges.
Prince Harry and Meghan Markle's dolls don't resemble them at all.

11 hilariously bad dolls that look nothing like the celebrities they’re modeled after

These celebrities received a huge honor when they were turned into dolls — too bad they look nothing like them.