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Apple CEO Tim Cook

Apple may be getting back into the mobile ad game

Apple is reportedly talking with Snap, Pinterest, and other companies about a new mobile ad network its developing. The network would reportedly be focused on helping developers promote their apps inside other apps.

The print catalog era is over — but Facebook wants to revive it on your iPhone

Facebook just rolled out a new ad format, called "lifestyle templates," that attempts to replicate the print catalog experience for mobile.

Facebook now gets almost $20 from each US and Canadian user, compared to under $5 at its IPO

Facebook has 231 million monthly users in the US and Canada, the regions that advertisers are most interested in reaching.

The 30 most powerful women in mobile advertising

Business Insider's ranking of the most influential women in the mobile ad industry.

Facebook has disproved one of the laws of business over the last year

When Facebook went public, it was growing between 30% and 40% per year. That growth rate accelerated until the beginning of 2014, when it peaked around 70%.

The next gold rush: mobile advertising

Projected growth in mobile ad spending between now and 2018 dwarfs every other kind of advertising

Most people aren’t willing to pay even $1 a year to avoid mobile ads

Publishers won't make up lost mobile ad revenue by charging for an ad-free app.