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2 sneaker stocks are going to reap the rewards of a big shift taking place in the industry

Buy Under Armour and Foot Locker, one analyst suggested. Under Armour is set to catch Adidas in North America market share, and Foot Locker sells a lot of Under Armour sneakers. It also sells a lot of Nike sneakers, which the analyst also believes will catch Adidas.
British singer FKA Twigs starring in the Nike ad titled "Do you believe in more?" She also directed the ad.

Nike reportedly spent millions on a canceled ad that featured men in sports bras and a woman pole dancing

Nike reportedly never ran an ad it created in partnership with FKA Twigs, which featured racy imagery and was meant to target the female customer.

Kanye West says his shoe brand is hiring 160 people this year and will ‘hit a billion dollars’

Kanye West took to Twitter on Wednesday morning to announce that his shoe brand, Yeezy, is expecting to hire 160 people and "hit a billion dollars" this year.
Nike was the top brand for teens.

These are the 10 clothing brands that teens are obsessed with

Piper Jaffray's survey of teen spending habits includes big names like Nike and Adidas.
Under Armour's flagship store in New York City.

We went to Nike and Under Armour to see which was a better store — and the winner was clear

We went to Nike and Under Armour in New York City, and it revealed why Under Armour has been struggling to compete with its rival's offerings.
Nike is allowing more customization of its sneakers.

Nike lets customers add glitter, paint, and wacky laces to their sneakers — take a look at how it’s done

Nike's new "90/10" shoes are only 90% done — it's up to the customer to create the last 10%. Here's how it's done.

Nike pops after crushing earnings and sales estimates

Demand for Nike sneakers in North America has weakened.

Bill Ackman reportedly cashes out of his Nike investment after making about $100 million

Ackman recently exited a much more costly position in Herbalife.