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The Impossible Whopper will be served at 7,200 Burger Kings across the US by the end of the year.

Plant-based ‘meat’ isn’t always vegan or even vegetarian, and that’s a common misconception that needs to be clarified

Plant-based meat often isn't vegan or vegetarian even though it's often perceived as such. Here's why that misconception needs to die.
Tacos made with a meat alternative that uses Air Protein's protein powder.

A Bay Area startup is working to make ‘air meat’ using protein-producing microbes discovered by NASA

NASA discovered that a class of microbes can turn CO2 into protein the same way plants do. The resulting powder could replace soy or pea protein.

I tried McDonald’s new Beyond Meat plant-based ‘PLT’ burger, and it was a big disappointment

McDonald's is test-driving a plant-based 'PLT' burger made from a Beyond Meat patty at 28 locations in Ontario.
The Impossible Whopper Jr. is a smaller version of the Impossible Whopper.

Burger King is testing 3 new Impossible burgers at 180 locations in the US

Burger King is testing 3 new Impossible burgers at select stores: the Impossible Whopper Jr., the Impossible Burger, and the Impossible Cheeseburger.
I decided to make three of my favorite ground beef recipes using Impossible burger grounds.

I’m a beef eater, but after cooking three beef recipes with Impossible ‘meat’ I’m a convert for life

My three ground-beef meals with the Impossible Burger tasted so good that I'm never going back to ground beef.

Plant-based ‘meat’ is conquering fast food. Here’s where you can get meat substitutes like the Beyond Burger and the Impossible Taco...

Plant-based burgers are coming into the mainstream. Here are the chains where you can buy the Beyond Burger and the Impossible Burger.
Shiru founder and CEO Jasmine Hume (right) and Deena Shakir of Lux Capital.

A former scientist at one of Silicon Valley’s top food startups just landed $3.5 million to take on a $240 billion market using tools from Big P...

Because Shiru isn’t putting a stake in one particular kind of food, it has the potential to disrupt an entire class of animal-based products.
Pizza Hut is testing a plant-based "meat" topping for one day.

Pizza Hut is testing out a plant-based ‘meat’ topping called ‘Incogmeato’

Plant-based "meat" is finally coming to Pizza Hut, but only for one day at a Phoenix location. Here's how to get your hands on an "Incogmeato" pizza.
The Beyond Sausage Sandwich features a Beyond Meat breakfast patty, American cheese, an egg, and an English muffin.

Dunkin’ and Beyond Meat are partnering for the biggest launch yet of a plant-based ‘meat’ product

Dunkin' is rolling out its Beyond Sausage Sandwich nationwide in November for the biggest launch yet of a plant-based 'meat' product.
The Better Than Beef Burger will be sold in some Costco stores soon.

Costco will sell a new plant-based burger from a company that has a complicated history with Beyond Meat

Costco has partnered with Don Lee Farms to bring the Better Than Beef Burger to stores in Alaska, Idaho, Montana, Oregon, Utah and Washington.