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Beyond Meat slides after Whole Foods inks a deal with a major competitor

Wall Street analysts estimate that the $14 billion plant-based "meat" market could grow to be roughly $140 billion over the next decade.
KFC's new 'Imposter Burger' is entirely vegan.

KFC is launching its first ever vegan fried ‘chicken’ burger in the UK

The 'Imposter Burger' is made from Quorn, coated in the Colonel's Original Recipe herbs and spices, with vegan mayo and lettuce, in a soft bun.
There are 21 ingredients in an Impossible Burger, including soy protein, salt, and lots of vitamins.

These are the 21 ingredients that make an Impossible Burger look and taste like meat

An Impossible Burger includes 21 ingredients, including soy protein, salt, coconut oil, and lots of vitamins.

Plant-based ‘meat’ is conquering fast food. Here’s where you can get meat substitutes like the Beyond Burger and the Impossible Taco...

Plant-based burgers are coming into the mainstream. Here are the chains where you can buy the Beyond Burger and the Impossible Burger.

Hungryroot’s plant-based meal delivery service helps me assemble healthy meals in under 10 minutes

Hungryroot is the plant-based meal delivery service that does the heavy lifting for you so you can make healthy, clean meals at home in under 10 minutes.
Ocean Robbins makes an ice cream-like treat from frozen bananas, but says he never touches the real stuff. He's got a mild dairy allergy.

The Baskin-Robbins founder’s grandson never eats ice cream. He’s a vegetable-obsessed diet guru who has kale for breakfast.

Ocean Robbins doesn't eat Baskin-Robbins. Instead, he enjoys frozen bananas and cashews. He thinks we should subsidize more fresh foods.

Some well-known restaurants in Singapore are now serving plant-based pork – here’s what it tastes like

Here's how the plant-based "pork" really tastes like.

The 10 things everyone will be eating and drinking in 2018, according to Whole Foods

From functional mushrooms and floral flavours to seaweed tacos and sparkling drinks.

A fiery startup that has been working on vegan eggs for 4 years finally debuts them — here’s how they taste

For years, the plant-based food startup Hampton Creek couldn't crack the eggless egg. On Friday, it released Just Scramble. Here's how it tastes.

Generation Z is creating a $5 billion market for fake meat and seafood

Generation Z is embracing the "fake meat" food trend that replaces animal products with plant-based alternatives.