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Sorry, Apple’s controversial $1,000 computer-screen stand isn’t a rip-off — it’s a missed opportunity
Apple is a victim of its own poor messaging — by separating the stand price from the display, Apple shot itself in the foot.
Apple's Pro monitor itself starts at $5,000, but the stand to hold it is not included and costs another $1,000. The full package starts at $12,000.
Whether you're a fan of the iPhone, iPad, Mac, Apple TV, or Watch, Apple's WWDC keynote had something for everyone.
Apple's 32-inch Pro Display XDR is a 6K Retina display with an impressive list of features, but you'll need to invest in a stand to use it properly.