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Conor McGregor released Proper no. Twelve last year.

Conor McGregor’s Proper no. Twelve brand is a ‘gimmick’ that tastes like medicine, according to a scathing YouTube whiskey reviewer

UFC fighter Conor McGregor's Proper Twelve brand tastes "medicinal" and people should "stay away," according to a no-holds-barred whiskey review.
Conor McGregor.

Conor McGregor’s antics ‘cannot tarnish’ Ireland’s reputation, says the pub owner who poured the fighter’s whiskey down ...

Sean Rice went viral after filming himself pouring bottles of Conor McGregor's Proper no. Twelve whiskey down the toilet.

An enraged pub owner filmed himself pouring Conor McGregor’s whiskey down the toilet, saying McGregor is ‘not a true representative of the...

Conor McGregor was called a "scumbag lowlife" by an Irish pub owner in Florida who says he'll no longer sell the fighter's whiskey, Proper No. Twelve.
Conor McGregor.

A video appears to show Conor McGregor punching an elderly man in the face after he declines a shot of the UFC fighter’s Proper No. Twelve whisk...

The incident reportedly took place at the Marble Arch Pub in Dublin on April 6 after the man apparently refused a shot of McGregor's whiskey.
Conor McGregor gets ready to land a hammer blow on the Irish whiskey market.

How Conor McGregor plans to overtake Jameson as the best-selling Irish whiskey in the US

Proper No. Twelve is working on many expressions, and will one day have a big range like its Irish whiskey rival Jameson.
Conor McGregor gives his whiskey a proper kiss.

What whiskey ‘unicorn’ Conor McGregor is actually like, according to his Proper No. Twelve business partner

With the Irishman there's never a dull moment, according to Ken Austin — but not for the reasons you might think.
Conor McGregor.

We tried Conor McGregor’s new whiskey — and it’s just as bad as you’d expect

Conor McGregor is excellent at fighting. He has impeccable distance management and possesses remarkable shot selection. But if I were ever offered a shot of his whiskey, Proper No. Twelve, I'd decline. It's bad.
Conor McGregor.

Empty bottles of Conor McGregor’s whiskey are being sold on eBay, and the UFC fighter says he ‘appreciates the hustle’

eBay users are reportedly buying Proper No. Twelve bottles, drinking them, and then selling them empty for more than what they bought them for.