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Free shipping is horrible for the environment — but one of fast fashion’s rising stars is showing the industry that convenience doesn̵...

Reformation is offsetting all emissions from the new program — including lesser-known gases like nitrogen oxide and sulphur dioxide.
Reformation is a sustainable fashion retailer.

Instagram has revolutionized the way we shop for clothes — and these previously unknown brands are turning out to be winners

Instagram has made it easier to find new, less-established brands. Here are some of the most popular right now.

This LA-based startup is making sustainable cashmere sweaters for $145 — here’s why that matters, and how they feel in person

Reformation's 'conscious cashmere' line uses 70% recycled cashmere, so you can feel a little less guilty about stockpiling this fall — without sacrificing style.
Nordstrom now stocks Reformation clothing in some of its stores.

Nordstrom is banking on Instagram-famous brands to avoid retail’s deadliest mistake

Partnerships with brands like Reformation, Allbirds, and Bonobos are paying off for Nordstrom. At the department store's Investor Day this week, Co-president Erik Nordstrom said that the store has become a "partner of choice" for these direct-to-consumer brands.
Shopping at Reformation is unlike any other retail experience I've had.

This apparel startup fixed the worst part of shopping for clothes in stores — and it could defy retail’s curse

I tried Reformation's clothing store tech and now I'm convinced retail isn't over.