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I shopped at Forum, a ‘smart’ store that tracks customers’ every move, and I’m convinced the technology it uses will transform...
Forum is a smart store that showcases online, direct-to-consumer, and boutique brands. Designed by b8ta, it opened in Los Angeles in November.
Young retailers like Madewell and West Elm are driving major growth for their parent companies — we broke down the factors of their success
West Elm, Madewell, and Athleta are driving sales growth for their parent companies, legacy brands that have been around for decades and are looking for ways to stay relevant.