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Rocket Fuel, an ad tech company once valued at $2 billion, has sold for $125.5 million. It would appear to mark the start of consolidation in the ad industry.
Rocket Fuel CEO Randy Wootton interview
There has been a big shake-up in management at troubled ad tech company Rocket Fuel — and now its stock is tanking
Randy Wootton appointed as CEO, but the executive chairman and CFO are out.
Gravity4 is reportedly offering around $260 million for Rocket Fuel, a step-down from its previous rejected bid of $350 million.