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10 things you should never do in a makeup store, according to a former employee

While shopping for makeup, don't put the testers on your face and stop assuming workers are trying to sell you expensive products.
When buying makeup you shouldn't put testers on your face.

10 things you should never do in a makeup store, according to a former employee

While shopping for makeup, don't put the testers on your face and stop assuming workers are trying to sell you expensive products.
Farmacy's Honey Potion Mask ($38).

This face mask feels like thick honey, but it heats up and turns into a creamy lotion on your skin — here’s what it looks like in person a...

Farmacy's Honey Potion Mask uses clean ingredients like antioxidants and humectants to attract moisture and seal it into your skin to combat dryness.
Shoppers walk by a small-format city Target store.

The retail apocalypse has forced stores to abandon the mall and transform into a destination where shoppers can take a ‘vacation from reality...

Traditional retailers and big-box brands are pivoting to small-format concept stores to experiment with new retail strategies and curb costs.
Sephora is expanding its North American store base.

Sephora plans to open 100 new stores from Charlotte to Nashville as it ramps up its presence outside of the mall

These new stores will open in 75 different cities across the US and Canada including San Jose, California and other "closer to home" locations.

Why Urban Decay’s $54 ‘Naked’ eyeshadow palettes are worth the cost

Urban Decay Naked eyeshadow palettes are versatile, pragmatic, and pigmented. Here's why I've been using them for years and recommend them to anyone.
The American Dream mall is one of the largest malls in the US.

American Dream says nearly 90% of the megamall has been leased but only 31 of the 350 stores have been announced so far

The stores are slated to open March 2020 and will include Forever 21, H&M, Saks Fifth Avenue, Hermes, Zara, Sephora , Uniqlo, and Foot Locker.
Sephora's 2020 birthday gifts include more options than ever before.

Sephora has revealed its 2020 birthday gifts, and they include everything from perfume to primer

Products from brands like Milk Makeup, Briogeo, Sol de Janeiro, and Jo Malone are included in this year's gift sets.

Today’s the last day to take up to $25 off at Sephora — here are the 33 best things to buy

Sephora's 2019 Beauty Insider sale ends today. Here's how you can take up to $25 off purchases over $75, along with the 36 best things to buy.
The Drunk Elephant Precious Cargo Kit is a great value.

21 limited-edition gift sets and beauty products from Sephora that make great holiday gifts

From skin care to hair tools to funky makeup, keep reading for 20 great holiday gift sets you can get at Sephora right now.