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YETI coolers are marketed as being super tough, but there is some debate on whether they're worth the cost.

YETI coolers can sell for up to $1,300. Photos show how the brand became a status symbol in less than 10 years.

Both technology and highly effective marketing campaigns have turned YETI into an aspirational lifestyle brand.
YETI coolers are marketed as being super tough, but there is some debate on whether they're worth the cost.

YETI coolers can sell for up to $1,300. Photos show how the brand became a status symbol in less than 10 years.

Both technology and highly effective marketing campaigns have turned YETI into an aspirational lifestyle brand.

Why bonsai trees are so expensive

Bonsai is an art form that requires years of training. Bonsai trees take centuries to grow and can be considered completely priceless.

These melons can sell for as much as $22,500 each in Japan

Melons are grown up and down Japan and they're serious business. In May 2019, two melons from Hokkaido sold at auction for just over $45,000.

Why pink Himalayan salt is so expensive

Pink Himalayan salt has a slightly higher amount of minerals than table salt, but that doesn't mean it's healthier. So why is it so expensive?