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Arby's CEO Paul Brown

Arby’s former CEO is building a fast-food empire

Arby's parent company, Inspire Brands, announced plans to acquire burger chain Sonic in a $2.3 billion deal on September 25. With the deal, Inspire Brands' portfolio — which also includes Buffalo Wild Wings — will comprise more than 8,000 locations with combined system sales exceeding $12 billion.
Sonic.

Sonic is giving away mozzarella sticks for 99 cents — here’s how to get some

Sonic's 99 cent mozzarella stick deal is running all day on Wednesday. Typically, a four-piece mozzarella stick would cost about $2.50 at the fast-food chain.
The spread at Sonic.

Arby’s parent company is acquiring American fast-food icon Sonic in a $2.3 billion deal. We recently visited the burger chain for the first time...

With over 3,500 Sonic locations in 45 states, the majority of Americans have likely eaten at the fast-food chain. However, despite our vast experience and best intentions, it has remained a gaping hole in our fast-food repertoire — until now.
Sonic.

Arby’s parent company is buying Sonic in a $2.3 billion deal

Arby's parent company, Inspire Brands, is acquiring burger chain Sonic.

We tried Sonic’s bizarre pickle juice slush, and it sparked an existential crisis

Sonic sparked debate and outrage when the chain added the pickle juice slush to its menu earlier this summer. The process of drinking the plutonium-green Sonic slush began with bafflement and ended in the loss of one's faith in one's own judgement.
We paid a visit to Sonic's test kitchen to find out how chef Scott Uehlein develops new menu items.

We visited the test kitchen where Sonic develops bizarre creations like pickle slushes. Here’s what it’s like.

Sonic's menu items are developed inside a test kitchen at its headquarters in Oklahoma City. The idea of putting pickle juice in a slushie seems like a fever dream of a brine-obsessed mad scientist. However, for Scott Uehlein, it's just another day of work.

The US evacuated 9 diplomats from China after they experienced strange auditory sensations

Fears of a sonic attack have prompted over 250 Americans connected to missions in China to receive medical examinations. At least nine consulate workers in Guangzhou have been medically evacuated from China, after one worker experienced "mild brain trauma" following strange auditory sensations.
Sonic is rolling out mobile ordering across the US.

Sonic has a new weapon to compete with McDonald’s and Chick-fil-A

Sonic plans to roll out mobile ordering across the United States by the end of the summer. The chain started offering mobile ordering as a test earlier this year, with roughly 20% of locations now allowing customers to order ahead using an app.
Online food delivery is in a period of rapid growth.

Millennials are cooking less and less, and it could cause a crisis for America’s biggest food companies

A new report done by UBS estimates that home cooking could fade away as millennials increasingly choose to order in. Global online food ordering could grow to $365 billion by 2030, the report said.
Sonic has a batch of new Slush flavors, but one — the Pickle Juice Slush — has got everyone talking.

Sonic is now selling a pickle-flavored frozen drink, and people are confused

Sonic's new pickle-flavored juice slush was rolled out on Monday. The restaurant had announced plans to launch the drink in March.