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Grab the best seat in advance.

SoulCycle is copying an airline strategy to get more out of its most loyal members

SoulCycle has launched a new service where customers can book classes and the exact bike they want to be on 24 hours earlier than usual.
SoulCycle's first London branch.

I’m a Londoner who just tried SoulCycle for the first time, and I now totally understand why Americans are so obsessed with the cult spin class

The celebrity-favourite workout is famous for its enthusiastic culture, but would it all be too American for reserved Brits? We went to find out.
Peloton's bike allows you to stream classes live from home.

Peloton is reportedly a step closer to an IPO that could value it at more than $8 billion. Here’s how this high-tech fitness company compares to...

SoulCycle and Peloton both offer indoor cycling classes with a cult following. But who does it better?
The treadmill costs $3,995.

A billion-dollar fitness startup with a cult following just unveiled a $4,000 treadmill

Like the company's bike, Peloton's new treadmill offers live and on-demand classes on an HD touchscreen.

Gyms are capitalizing on the death of fashion

As customers spend less on items and more on experiences, brands are following them.

A huge shift happening in the fitness industry is threatening traditional gyms

Top-notch instructors are now the center point of workouts, Zumba CEO Alberto Perlman said.

15 brands with fanatical followings

These brands have incredibly loyal followings.