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Oakland Alameda Coliseum, home of the Oakland Athletics.

The Oakland A’s are starting a new program that could make season tickets a thing of the past

The Oakland Athletics are making the bold move to get rid of season tickets and introduce a membership program called "A's Access" which includes guaranteed admission to every one of the team's home games.
Events like the International Champions Cup provide an opportunity for clubs like Arsenal, from England, to build brand awareness in emerging markets such as China.

An executive from a top German soccer club explained why European clubs are so eager to break into the American and Chinese markets

For soccer clubs based in places like Germany where fan allegiances are already set in stone, place like America and China represent an opportunity find new fans — and new sources of revenue.