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The Oakland Athletics are making the bold move to get rid of season tickets and introduce a membership program called "A's Access" which includes guaranteed admission to every one of the team's home games.
An executive from a top German soccer club explained why European clubs are so eager to break into the American and Chinese markets
For soccer clubs based in places like Germany where fan allegiances are already set in stone, place like America and China represent an opportunity find new fans — and new sources of revenue.