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Nike's newest flagship is packed with innovative experiences.

Take a look around Nike’s enormous new flagship store in New York City, complete with the world’s largest for-sale collection of Nike shoe...

Nike's new flagship store the House of Innovation, and it's built to look like the brand is taking customers behind the scenes of its design labs.
Nike's new flagship store is location on Fifth Ave. in Manhattan.

Nike is opening a 68,000-square-foot flagship store of the future in New York City

Nike's new flagship store in New York City combines the company's digital initiatives with some never-before-seen perks for members.
A poster in the Nike store at The Grove, encouraging use of the new service.

Nike has unveiled a new way to try on sneakers at its stores without talking to anyone. Here’s how it works.

Nike's scan-to-try technology, which is enabled through the retailer's app, allows customers to order shoes in their size without having to talk to a single employee. Here's how it works.
The Under Armour Hovr Phantom.

A massive shift in American fashion is causing a $1.3 billion problem for Under Armour

Under Armour is still sitting on $1.3 billion worth of unsold inventory, but it said it is making progress in clearing it by selling products in discount stores.
Under Armour is facing an identity crisis.

Under Armour is facing an identity crisis that could throw the company’s turnaround into a tailspin

Shoppers are confused about what Under Armour stands for due to its lack of focus on any particular sport, and its decision to expand into discount stores like Kohl's undermines the brand's value proposition, according to analysts.
7,000 Nike employees are about to get a raise.

Nike is about to give 7,000 employees a raise

Thousands of Nike employees will get a pay bump in August. After an internal review, Nike announced it would be giving raises to 7,000 employees globally. It's also changing how it awards bonuses to employees.
Nike's new store in Los Angeles will have a constantly rotating selection of sneakers.

Nike made a drastic change for its newest store, and it reflects how shopping for sneakers is changing

Many of the sneakers in Nike's new store in Los Angeles will rotate every two weeks, satisfying customers' hunger for constantly new styles. It's ultimately all about getting customers what they want, when they want it.

Nike made a drastic change for its newest store, and it reflects how shopping for sneakers is changing

Many of the sneakers in Nike's new store in Los Angeles will rotate every two weeks, satisfying customers' hunger for constantly new styles. It's ultimately all about getting customers what they want, when they want it.
The "sneaker bar" is the central point of the store at Nike by Melrose.

Nike just opened a brand-new store that could change sneaker buying forever

Nike just debuted its new Nike Live concept store in Los Angeles. It's an attempt to seamlessly marry the brand's fast-growing digital offerings with an innovative brick-and-mortar presence.

Nike execs can’t stop saying one word, and it reveals the future of the company

Nike execs said the word "digital" or "digitally" 69 times during the company's most recent earnings call. The prominence of the word reflects how Nike's business is changing, and how shopping is now fundamentally different.