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In honor of Angela Ahrendts’ departure from Apple, here’s a look at what the company was like before she joined

Apple was in a very interesting place in 2013, and Angela Ahrendts made some big changes to the look and feel of Apple stores during her 5 years leading retail.

11 things you probably didn’t know about Apple’s famous ‘1984’ Super Bowl ad that almost didn’t air

Apple almost didn't air its iconic, dystopian-themed 1984 Super Bowl commercial, former Apple CEO John Sculley tells Business Insider.

Tim Cook repeats one of Steve Jobs’ favorite sayings to defend Apple during its slump: ‘It just works’

"It just works" was one of Steve Jobs' favorite sayings during his time as CEO of Apple. Now, it may be coming back into fashion.
Apple Computer CEO Steve Jobs stands next to a new version of the iMac computer featuring a 17 inch monitor at Macworld Conference and Expo July 17, 2002 in New York City. Jobs demonstrated the MAC OSX 10.2 and the Jaguar system during his keynote address.

Apple’s surprise warning to shareholders marks the first time the company has had to do this in almost 17 years

Apple told investors Wednesday to expect lower-than-expected revenue. It was a rare move, but it isn't the first time the company has done this.
YouTuber iJustine uses Elon Musk's "Not-A-Flamethrower."

Our 17 most-read tech stories of 2018

Here are Business Insider's 17 most-read tech stories of the year.

A handwritten note by Steve Jobs about how the first Apple computer was ‘a real deal’ at $75 has been unearthed

A spec sheet for Apple's first computer handwritten by cofounder Steve Jobs has been unearthed and is up for auction.

13 years after Steve Jobs said his mortality was a crucial tool for decision-making, people are writing their own eulogies as a career exercise

Some leadership coaches say writing your own eulogy can help you realize what kind of person you want to be and what changes you need to make.
Google CEO Sundar Pichai.

Google CEO Sundar Pichai says his family TV is ‘not easily accessible’ and requires ‘activation energy’ to watch

In a New York Times interview, Google CEO Sundar Pichai discussed how he monitors his kids' interactions with tech.

The Steve Jobs guide to manipulating people and getting what you want

Steve Jobs revolutionized entire industries by using specific tactics and strategies to get people on board. And you can too.

It’s time for tech giants to retire the ‘keynote’ — Apple, Google, and others are all making the same mistake with their produ...

Opinion: Steve Jobs' keynote presentations for Apple have inspired countless copies, where a rotating carousel of company executives stand on a stage to debut new gadgets and services. But the act is getting old.