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In honor of Angela Ahrendts’ departure from Apple, here’s a look at what the company was like before she joined
Apple was in a very interesting place in 2013, and Angela Ahrendts made some big changes to the look and feel of Apple stores during her 5 years leading retail.
Apple almost didn't air its iconic, dystopian-themed 1984 Super Bowl commercial, former Apple CEO John Sculley tells Business Insider.
Tim Cook repeats one of Steve Jobs’ favorite sayings to defend Apple during its slump: ‘It just works’
"It just works" was one of Steve Jobs' favorite sayings during his time as CEO of Apple. Now, it may be coming back into fashion.
Apple’s surprise warning to shareholders marks the first time the company has had to do this in almost 17 years
Apple told investors Wednesday to expect lower-than-expected revenue. It was a rare move, but it isn't the first time the company has done this.
Here are Business Insider's 17 most-read tech stories of the year.
A handwritten note by Steve Jobs about how the first Apple computer was ‘a real deal’ at $75 has been unearthed
A spec sheet for Apple's first computer handwritten by cofounder Steve Jobs has been unearthed and is up for auction.
13 years after Steve Jobs said his mortality was a crucial tool for decision-making, people are writing their own eulogies as a career exercise
Some leadership coaches say writing your own eulogy can help you realize what kind of person you want to be and what changes you need to make.
Google CEO Sundar Pichai says his family TV is ‘not easily accessible’ and requires ‘activation energy’ to watch
In a New York Times interview, Google CEO Sundar Pichai discussed how he monitors his kids' interactions with tech.
Steve Jobs revolutionized entire industries by using specific tactics and strategies to get people on board. And you can too.
It’s time for tech giants to retire the ‘keynote’ — Apple, Google, and others are all making the same mistake with their produ...
Opinion: Steve Jobs' keynote presentations for Apple have inspired countless copies, where a rotating carousel of company executives stand on a stage to debut new gadgets and services. But the act is getting old.