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Consolidation rocks WPP, Amazon’s next advertising star, and the story behind Taboola and Outbrain’s tie-up
WPP's Wunderman Thompson is getting bigger, who's in the running for Amazon's ad czar, and DTC brands continue to boom.
Here are the business stories you need to read this week, including stories on Facebook, WPP, and those 'around the web' content recommendations
Taboola has splashed tens of millions of dollars on a video ad tech company to take on YouTube, Facebook, and Snapchat
Taboola has acquired outstream video ad specialist ConvertMedia for an undisclosed sum.
A new tool is launching that will let publishers know whether Facebook or Google is earning them more money
Taboola Backstage will be available to all the company's publisher customers.
AOL will partner with Taboola to share content between all the brands under the AOL umbrella, including: AOL.com, The Huffington Post, TechCrunch and Engadget.
MSN has signed a multi-year deal with content recommendation platform Taboola.
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