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The leader of the PGA Championship once took his pants off to hit a shot and learned a funny lesson about product endorsement
Gary Woodland forgot to tuck his shirt in and Under Armour missed a huge opportunity.
Under Armour is still sitting on $1.3 billion worth of unsold inventory, but it said it is making progress in clearing it by selling products in discount stores.
Shoppers are confused about what Under Armour stands for due to its lack of focus on any particular sport, and its decision to expand into discount stores like Kohl's undermines the brand's value proposition, according to analysts.
Under Armour edged out Wall Street estimates on both the top and bottom lines as North American sales climb for the first time in a year.
I tried Dwayne ‘The Rock’ Johnson’s new $250 wireless workout headphones — and they’re my new favorites
Dwayne "The Rock" Johnson's new $250 wireless headphones are designed to be the perfect workout headphones: they're comfortable, breathable, and don't slip off while you're exercising. But they're also great everyday headphones for listening to music, commuting, and making phone calls.
Dwayne Johnson teamed up with Under Armour and JBL to make wireless headphones that won’t fall off when you work out — here’s what t...
Dwayne Johnson collaborated with Under Armour and JBL to create wireless headphones designed for high-intensity workouts. The Project Rock headphones get 16 hours of battery life and are specially tuned to heavy bass.
Under Armour hosts a competitive internship program with a limited number of openings every summer. Business Insider spoke to two Under Armour employees, who said that interns get access to company execs and receive 50% off store gear.
At Under Armour's annual shareholders' conference, the audience asked company executives what they are doing to improve the company's reputation, especially with younger consumers and women.
Under Armour has been trying for years to better serve the women's apparel market. When we visited one of its stores, we found that despite its best efforts, the brand is still falling short in its attempts to be more gender-inclusive.
Under Armour is taking a page from HQ Trivia to give away Curry 5 sneakers, NBA playoff tickets, and $10,000 in Under Armour gift cards.