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Under Armour has traditionally focused its marketing on male-dominated spots like football.

Lululemon founder Chip Wilson reveals he once considered acquiring Under Armour, but that CEO Kevin Plank’s ‘macho philosophy’ convi...

Lululemon considered buying Under Armour in 2008, Chip Wilson writes in a new book. Wilson writes that he ultimately decided against buying the company due to its "macho philosophy."
Tom Brady's effort to hide the Nike logo on his sweatshirt didn't go quite to plan.

Tom Brady appeared to try to hide Nike’s logo during a press conference and it backfired

Tom Brady's effort to hide the Nike logo on his sweatshirt didn't go quite to plan.
Boxer Carlos Balderas poses for a portrait at the U.S. Olympic Committee Media Summit in Beverly Hills, Los Angeles, California.

Under Armour’s next round of layoffs is protecting its business

Under Armour announced Thursday that it would cut its workforce by 3%. The layoffs will increase operational efficiencies and finally benefit its bottom line, the company said.
Nike's Colin Kaepernick ad is sparking threats of boycott.

People are threatening to boycott Nike and buy Adidas and New Balance in response to a new ad starring Colin Kaepernick

Nike is seeing backlash online following the release of a new ad starring Colin Kaepernick, with critics threatening to boycott the brand.
Gary Woodland led the PGA Championship after two rounds.

The leader of the PGA Championship once took his pants off to hit a shot and learned a funny lesson about product endorsement

Gary Woodland forgot to tuck his shirt in and Under Armour missed a huge opportunity.
The Under Armour Hovr Phantom.

A massive shift in American fashion is causing a $1.3 billion problem for Under Armour

Under Armour is still sitting on $1.3 billion worth of unsold inventory, but it said it is making progress in clearing it by selling products in discount stores.
Under Armour is facing an identity crisis.

Under Armour is facing an identity crisis that could throw the company’s turnaround into a tailspin

Shoppers are confused about what Under Armour stands for due to its lack of focus on any particular sport, and its decision to expand into discount stores like Kohl's undermines the brand's value proposition, according to analysts.
Boxer Carlos Balderas poses for a portrait at the U.S. Olympic Committee Media Summit in Beverly Hills, Los Angeles, California.

Under Armour beats as North American sales climb for the first time in a year

Under Armour edged out Wall Street estimates on both the top and bottom lines as North American sales climb for the first time in a year.
The motto on top of the headphones reads "Blood. Sweat. Respect."

I tried Dwayne ‘The Rock’ Johnson’s new $250 wireless workout headphones — and they’re my new favorites

Dwayne "The Rock" Johnson's new $250 wireless headphones are designed to be the perfect workout headphones: they're comfortable, breathable, and don't slip off while you're exercising. But they're also great everyday headphones for listening to music, commuting, and making phone calls.

Dwayne Johnson teamed up with Under Armour and JBL to make wireless headphones that won’t fall off when you work out — here’s what t...

Dwayne Johnson collaborated with Under Armour and JBL to create wireless headphones designed for high-intensity workouts. The Project Rock headphones get 16 hours of battery life and are specially tuned to heavy bass.