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A concert for the launch of Under Armour's Hovr shoe.

Angry shareholders rail against Under Armour for being uncool

At Under Armour's annual shareholders' conference, the audience asked company executives what they are doing to improve the company's reputation, especially with younger consumers and women.
While Under Armour has diversified its marketing campaigns, the stores and merchandise fall short.

We shopped at Under Armour and saw why it’s still struggling to win over women

Under Armour has been trying for years to better serve the women's apparel market. When we visited one of its stores, we found that despite its best efforts, the brand is still falling short in its attempts to be more gender-inclusive.
NBA star and Under Armour sponsored athlete Steph Curry.

Under Armour is giving away free sneakers by copying a popular app — here’s how to get them

Under Armour is taking a page from HQ Trivia to give away Curry 5 sneakers, NBA playoff tickets, and $10,000 in Under Armour gift cards.
The Under Armour Hovr Phantom.

This is the shoe Under Armour is banking on to save its business

Under Armour executives couldn't stop praising the performance and success of the brand's Hovr shoes. They said in an earnings call that customers should expect more shoes like it in the future.

Under Armour beats and says it’s on track to meet its full-year targets

Under Armour on Tuesday reported first-quarter results that beat on both the top and bottom lines and reiterated its full year earnings forecast.
Teens are not buying Under Armour shoes.

Teens are abandoning Under Armour in droves — and it’s turning into a huge crisis for the brand

Under Armour isn't gaining any steam with teens in apparel or footwear, according to Piper Jaffray's most recent teen survey.
Under Armour has been hit with a data breach

Under Armour is urging 150 million customers to take action after its wildly popular fitness app was hacked

Under Armour's health- and fitness-tracking app, MyFitnessPal, has been hit with a data breach affecting about 150 million users.
Under Armour's flagship store in New York City.

We went to Nike and Under Armour to see which was a better store — and the winner was clear

We went to Nike and Under Armour in New York City, and it revealed why Under Armour has been struggling to compete with its rival's offerings.
The Under Armour shop at the new Dick's Sporting Goods store at Baybrook Mall in Friendswood, Texas.

Dick’s Sporting Goods’ CEO just called out Under Armour’s worst mistake

Under Armour's expansion into more retailers has hurt Dick's Sporting Goods.
Under Armour CEO Kevin Plank is shedding his property in Washington, DC.

Under Armour CEO Kevin Plank is selling the most expensive home in Washington, DC, for $29.5 million

Under Armour CEO Kevin Plank is selling a mansion he owns in Washington, DC, because he and his family had not been spending enough time there.