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How Under Armour went from a new hotshot sportswear company taking on Nike to a brand with a wholly uncertain future
With shares plummeting following a drop in sales, Under Armour is in another rough patch. We traced the rise of fall of the once-dominant brand.
We talked with Jeff Staple to hear his thoughts on the sneaker of the future. Here's what he foresees in the next decade.
Under Armour has struggled to keep up with other sports retailers in the US, lagging Lululemon and Nike even as athleisure becomes more popular.
Under Armour CEO Kevin Plank snaps back at Trump’s tweets calling Baltimore a ‘rodent infested mess’
Under Armour CEO Kevin Plank is defending Baltimore after President Donald Trump called the city a "disgusting, rat and rodent infested mess."
We visited Nike, Adidas, and Under Armour to see which store does athletic-wear the best — the winner shocked us
Nike, Adidas, and Under Armour all offer something different in terms of athletic-wear. But who does it best? We visited all three and found a victor.
US Open champion Gary Woodland once took his pants off to hit a shot and learned a funny lesson about product endorsement
Gary Woodland forgot to tuck his shirt in and Under Armour missed a huge opportunity.
"If he’s not hearing 'squeak' as soon as he steps on the court, it’s not good enough."
Nike, Adidas, and more than 170 other shoe companies warned of the trade war’s ‘catastrophic’ impact on Americans in a scathing lett...
Converse, Under Armour, Foot Locker, Steve Madden and other shoe giants signed the Footwear Distributors and Retailers of America's letter to Trump.
Under Armour pops on earnings beat. The company's overhaul appears to be paying off.
Wealthy teens identified Under Armour, Nike, and Justice as being among the top brands that they have stopped wearing, according to a new survey.