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If this is what your weekend, or life, looks like, then there's no question as to whether this is the cooler for you.

In defense of the overbuilt cooler: Why Yeti, Rtic, Vibe, and the like, are worth it

Owen Burke, Business Insider US -
Does everyone need a Yeti? Here's why (and why not) you should buy an "overbuilt" cooler.
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