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Walmart is signaling big ambitions to grow its advertising business at a time when advertisers want to reduce their reliance on Amazon.
Consolidation rocks WPP, Amazon’s next advertising star, and the story behind Taboola and Outbrain’s tie-up
WPP's Wunderman Thompson is getting bigger, who's in the running for Amazon's ad czar, and DTC brands continue to boom.
Here are the business stories you need to read this week, including stories on Facebook, WPP, and those 'around the web' content recommendations
After hiccups in revenue growth, Tim Castree, North American CEO of WPP's GroupM, left after under a year in the post.
WPP’s GroupM agency MediaCom just lost a longstanding client — and it marks the latest casualty in the accelerating trend of brands taking...
The review follows Bayer taking steps to bring its US programmatic buying in-house in 2017.
Google is encouraging advertisers to repurpose creative from Facebook campaigns to use in its own ads.
When Microsoft CEO met with the CEO of advertising giant WPP, Nadella subtly reminded him of the risk of choosing the wrong cloud company.
Everything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.
The world’s biggest advertising holding companies have been cleared after a 2-year DOJ investigation into their business practices
The Department of Justice has been following the business practices of US agencies for two years.
Business Insider recently spoke with Sir Martin Sorrell in a preview of what he'll discuss at IGNITION 2018.