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Walmart’s ad push, WPP’s in-housing gamble, IgnitionOne faces accusations

Walmart is signaling big ambitions to grow its advertising business at a time when advertisers want to reduce their reliance on Amazon.

Consolidation rocks WPP, Amazon’s next advertising star, and the story behind Taboola and Outbrain’s tie-up

WPP's Wunderman Thompson is getting bigger, who's in the running for Amazon's ad czar, and DTC brands continue to boom.
Facebook CEO Mark Zuckerberg.

An anonymous memo at Facebook, a shakeup at WPP, and Robinhood’s ‘infinite money’ glitch

Here are the business stories you need to read this week, including stories on Facebook, WPP, and those 'around the web' content recommendations
Tim Castree of Group M (right) with Brad Hiranaga of General Mills, Ryan Seacrest and Leslie Simms in 2019 in Cannes, France.

GroupM shakeup, WPP embraces in-housing, Axios’ big hire

After hiccups in revenue growth, Tim Castree, North American CEO of WPP's GroupM, left after under a year in the post.
The Bayer AG logo sits on display at the headquarters in La Garenne-Colombes, near Paris.

WPP’s GroupM agency MediaCom just lost a longstanding client — and it marks the latest casualty in the accelerating trend of brands taking...

The review follows Bayer taking steps to bring its US programmatic buying in-house in 2017.
The logos of Amazon, Apple Facebook, and Google.

Google’s copying Facebook, Microsoft’s trying to steal ad dollars from Amazon, and WPP’s big loss

Google is encouraging advertisers to repurpose creative from Facebook campaigns to use in its own ads.
Microsoft CEO Satya Nadella

Microsoft’s Satya Nadella uses a subtle fear tactic to win cloud business away from Amazon

When Microsoft CEO met with the CEO of advertising giant WPP, Nadella subtly reminded him of the risk of choosing the wrong cloud company.

What you need to know in advertising today

Everything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.

The world’s biggest advertising holding companies have been cleared after a 2-year DOJ investigation into their business practices

The Department of Justice has been following the business practices of US agencies for two years.
Sir Martin Sorrell.

Sir Martin Sorrell says he’s no longer a ‘prisoner of history’ after leaving ad giant WPP

Business Insider recently spoke with Sir Martin Sorrell in a preview of what he'll discuss at IGNITION 2018.